{"id":65,"date":"2012-04-16T20:38:48","date_gmt":"2012-04-16T19:38:48","guid":{"rendered":"http:\/\/semiofest.com\/?page_id=65"},"modified":"2025-07-11T10:38:46","modified_gmt":"2025-07-11T10:38:46","slug":"agenda","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2012\/agenda\/","title":{"rendered":"Agenda 2012"},"content":{"rendered":"
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Friday 25th<\/sup> May, 2012<\/strong><\/td>\n<\/tr>\n
08:00-09:00<\/td>\nRegistration; Networking<\/td>\n<\/tr>\n
09:00-09:15<\/td>\nWelcome Address by the Organizing Committee<\/td>\n<\/tr>\n
09:15-09:25<\/td>\nInteractive   Ice-Breaker<\/td>\n<\/tr>\n
09:25-10:10<\/td>\nPaul Cobley, Professor London Metropolitan University<\/strong>Provocative and stimulating view on the state of academic semiotics and some future   directions with a focus on modelling systems theoryKeynote Speech followed by Q&A session<\/em><\/strong><\/td>\n<\/tr>\n
10:10-10:25<\/td>\nCoffee\/Tea   Break; Networking<\/em><\/td>\n<\/tr>\n
10:25-11:45<\/td>\nSHOWCASE ANALYTIC TECHNIQUES A<\/span><\/strong>:Interesting methodologies and analytic tools from all around the world<\/em><\/td>\n<\/tr>\n
10:25-10:30<\/td>\nA member of the committee<\/strong>: Short intro about the themes and presenters<\/td>\n<\/tr>\n
10:30-10:45<\/td>\nMaryam M. Daroodi:<\/strong> Semiotics of Colour (TBC)<\/td>\n<\/tr>\n
10:45-11:00<\/td>\nPaolo Odoardi:<\/strong> Semiotics and Social Media Marketing: the case of CIBUS<\/td>\n<\/tr>\n
11:00-11:15<\/td>\nKrzysztof Polak & Marzena \u017burawicka:<\/strong> How can we measure the meaning of ads? Semiotic Index - Experimental Tool for Commercial Market<\/td>\n<\/tr>\n
11:15- 11:30<\/td>\nFredrik Goffh\u00e9: <\/strong>Design Rhetoric Methodology in Product Design (DRM)<\/strong><\/td>\n<\/tr>\n
11:30-11:45<\/td>\nCharles Leech: <\/strong>North American Semiotic Toolbox: Beginner and Intermediate Instruments<\/strong><\/td>\n<\/tr>\n
11:45-13:00<\/td>\nCO-CREATION BRAND TASK<\/span><\/strong> Work in groups<\/em><\/td>\n<\/tr>\n
11:45-12:00<\/td>\nDefinition of Theme<\/td>\n<\/tr>\n
12:00-12:40<\/td>\nWork in Groups<\/td>\n<\/tr>\n
12:40-13:00<\/td>\nSharing Results<\/td>\n<\/tr>\n
13:00-14:00<\/td>\nLunch<\/em><\/td>\n<\/tr>\n
14:00-15:15<\/td>\nPANEL DISCUSSION<\/span><\/strong>Application to internet and social mediaHow brand owners can use semiotics to improve their digital properties?What can semiotics bring to the table?Names to be confirmed<\/td>\n<\/tr>\n
14:00-14:50<\/td>\nDebate about key points from core members of panel to initiate discussion<\/td>\n<\/tr>\n
14:50-15:15<\/td>\nSharing back; Q&A<\/td>\n<\/tr>\n
15:15-16:15<\/td>\nCREATIVE INSPIRATION SLOTS<\/span><\/strong><\/strong><\/td>\n<\/tr>\n
15:15-15:45<\/td>\nThierry Mortier, Semiotic Architect (www.semiotic.tv)<\/strong><\/td>\n<\/tr>\n
15:45-16:15<\/td>\nChris Arning, Creative Semiotics (TBC)<\/strong><\/td>\n<\/tr>\n
16:15-16:30<\/td>\nCoffee\/Tea Break; Networking<\/em><\/td>\n<\/tr>\n
16:30-18:30<\/td>\nSHOWCASE ANALYTIC TECHNIQUES B: <\/span><\/strong>Interesting methodologies and analytic tools from all around the world<\/em><\/strong><\/td>\n<\/tr>\n
16:30-16:35<\/td>\nA member of the committee:<\/strong> Short intro about the themes and presenters<\/td>\n<\/tr>\n
16:35-16:45<\/td>\nJanis Wilson: <\/strong>Archetypology: Using Archetypal Pattern Analysis <\/strong><\/td>\n<\/tr>\n
16:50-17:00<\/td>\nRicardo Monteiro: <\/strong>Semiotic Evaluation of Rhetorical Strategies in Ads <\/strong><\/td>\n<\/tr>\n
17:05-17:15<\/td>\nGabriele Ferri: <\/strong>Urban Games and Multi-Cultural Dialogue <\/strong><\/td>\n<\/tr>\n
17:20-17:30<\/td>\nKristian Bankov & Dimitar Trendafilov: <\/strong>Commercial Semiotics in the University Study Programs: The NBU Case<\/strong><\/td>\n<\/tr>\n
17:35-17:45<\/td>\nSandy Santra: <\/strong>Semiotics and Artificial intelligence: Your Kids Are Smarter Than You  <\/strong><\/td>\n<\/tr>\n
17:50-18:05<\/td>\nMassimo Leone: <\/strong>Semiotics and Innovation <\/strong><\/td>\n<\/tr>\n
18:10-18:25<\/td>\nGabriela Pedranti:<\/strong> Analysing Social Discourse<\/td>\n<\/tr>\n
18:30<\/td>\nWrap Up of Day 1;<\/em><\/td>\n<\/tr>\n
Saturday 26th<\/sup> May, 2012<\/strong><\/td>\n<\/tr>\n
08:30-9:00<\/td>\nRegistration; Networking<\/td>\n<\/tr>\n
09:00-9:45<\/td>\nMark Taylor, Mr. Taylor\u2019s Brand Emporium: Pimping Semiotics<\/strong> (Provocative and stimulating view from a brand consultant and account planner on the value of   semiotics and some likely future directions for the field.) Keynote Speech followed by Q&A session<\/em><\/strong><\/td>\n<\/tr>\n
9:45-10:35<\/td>\nSHOWCASE ANALYTIC TECHNIQUES C<\/span><\/strong>Interesting methodologies and analytic tools from all around the world<\/em><\/td>\n<\/tr>\n
9:45-9:50<\/td>\nA member of the committee:<\/strong> Short intro about the themes and presenters<\/td>\n<\/tr>\n
9:50-10:05<\/td>\nAjitesh Ghose: <\/strong>Computational natural language processing: An integrative quali-quant approach<\/strong><\/td>\n<\/tr>\n
10:05-10:20<\/td>\nMartha Arango: <\/strong>From local to global and back to the original<\/strong><\/td>\n<\/tr>\n
10:20-10:35<\/td>\nLucia Neva and Maria Salamanques: <\/strong>Looking Through: A conversation on Graphic Design, Materiality & Semiotics<\/td>\n<\/tr>\n
10:35-11:00<\/td>\nCoffee\/Tea Break; Networking<\/em><\/td>\n<\/tr>\n
11:00-13:00<\/td>\nLONGER PRESENTATIONS<\/span><\/strong>Keynote Speeches followed by Q&A session<\/em><\/td>\n<\/tr>\n
11:00-11:30<\/td>\nTim Stock: <\/strong>Semiotics and Framing Cultural Insights via Digital Networks<\/strong><\/td>\n<\/tr>\n
11:30-12:00<\/td>\nAnne-Flore Maman Larraufie: <\/strong>Structural Semiotics and Brand Meaning (focus on Luxury Brands)<\/strong><\/td>\n<\/tr>\n
12:00-12:30<\/td>\nKay O'Halloran (presenting remotely from Singapore):<\/strong> Analysing and Modeling Semiotic Phenomena using Interactive Software<\/td>\n<\/tr>\n
12:30-13:00<\/td>\nQ&A Session<\/td>\n<\/tr>\n
13:00-14:00<\/td>\nLunch<\/em><\/td>\n<\/tr>\n
14:00-15:00<\/td>\nPanel Discussion<\/span><\/strong>Demonstration of Value, Questions of ROINames to be confirmed<\/td>\n<\/tr>\n
14:00-14:45<\/td>\nDebate about key points from core members of panel to initiate discussions<\/td>\n<\/tr>\n
14:45-15:00<\/td>\nSharing back; Q&A<\/td>\n<\/tr>\n
15:00-15:30<\/td>\nCoffee\/Tea Break; Networking<\/em><\/td>\n<\/tr>\n
15:30-16:45<\/td>\nShowcase Analytic Techniques D: <\/span>Interesting methodologies and analytic tools from all around the world<\/em><\/td>\n<\/tr>\n
15:30-15:35<\/td>\nA member of the committee: <\/strong>Short intro about the themes and presenters <\/strong><\/td>\n<\/tr>\n
15:35-15:50<\/td>\nMichael Bensinger-Colton:<\/strong> Applied Zoosemiotics for Shopper Marketing<\/td>\n<\/tr>\n
15:50-16:05<\/td>\nJerry Clode: <\/strong>Rubbish Dumps, Rollercoasters and Live Semiotics<\/td>\n<\/tr>\n
16:05-16:20<\/td>\nDario Compagno:  <\/strong>Quali-Quantitative Instruments for   the Semiotic Analysis of Social Media<\/strong><\/td>\n<\/tr>\n
16:20-16:35<\/td>\nGeorge Rossolatos:<\/strong> Semiotics and Brand Equity<\/td>\n<\/tr>\n
16:40-16:55<\/td>\nChris Arning: <\/strong>Crowdsourced Semiotics and the Semantic Web<\/strong><\/td>\n<\/tr>\n
16:55-17:50<\/td>\nPanel Discussion<\/span><\/strong>: <\/span>Visual Semiotics and the World of Design. <\/span>Names to be confirmed<\/td>\n<\/tr>\n
16:55-17:30<\/td>\nDebate about key points from core members of panel to initiate discussions<\/td>\n<\/tr>\n
17:30-17:50<\/td>\nSharing back; Q&A<\/td>\n<\/tr>\n
17:50-18:00<\/td>\nCapturing final thoughts; Impressions of Semiofest 2012; Feed-back<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Friday 25th May, 2012 08:00-09:00 Registration; Networking 09:00-09:15 Welcome Address by the Organizing Committee 09:15-09:25 Interactive   Ice-Breaker 09:25-10:10 Paul Cobley, Professor London Metropolitan UniversityProvocative and stimulating view on the state of academic semiotics and some future   directions with a focus on modelling systems theoryKeynote Speech followed by Q&A session 10:10-10:25 Coffee\/Tea   Break; Networking 10:25-11:45 SHOWCASE … Continue reading Agenda 2012<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/pages\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":2,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/pages\/65\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/pages\/65\/revisions\/537"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/media?parent=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}