{"id":432,"date":"2012-05-31T10:50:21","date_gmt":"2012-05-31T09:50:21","guid":{"rendered":"http:\/\/semiofest.com\/?p=432"},"modified":"2019-07-15T11:09:06","modified_gmt":"2019-07-15T11:09:06","slug":"orbiting-the-black-hole-of-category-convergence","status":"publish","type":"post","link":"https:\/\/www.semiofest.com\/2012\/2012\/05\/31\/orbiting-the-black-hole-of-category-convergence\/","title":{"rendered":"Orbiting the Black Hole of Category Convergence"},"content":{"rendered":"<p><em><strong>by Michael Bensinger-Colton, Design Strategy Director,\u00a0and Rob Swan, Vice President, Executive Creative Director at BrandImage \u2014 Desgrippes &amp; Laga<\/strong><\/em><\/p>\n<p>The convergence of semiotic codes within categories in today&#8217;s FMCG marketplace effectively create a &#8220;black hole&#8221; of meaning&#8230; as a result, shoppers could respond with confusion&#8230; or worse, indifference&#8230; how does this happen? How can we avoid it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Michael Bensinger-Colton, Design Strategy Director,\u00a0and Rob Swan, Vice President, Executive Creative Director at BrandImage \u2014 Desgrippes &amp; Laga The convergence of semiotic codes within categories in today&#8217;s FMCG marketplace effectively create a &#8220;black hole&#8221; of meaning&#8230; as a result, shoppers could respond with confusion&#8230; or worse, indifference&#8230; how does this happen? How can we &hellip; <a href=\"https:\/\/www.semiofest.com\/2012\/2012\/05\/31\/orbiting-the-black-hole-of-category-convergence\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Orbiting the Black Hole of Category Convergence<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-abstracts-2012"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/posts\/432\/revisions\/509"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiofest.com\/2012\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}