{"id":1657,"date":"2013-05-02T15:33:29","date_gmt":"2013-05-02T14:33:29","guid":{"rendered":"http:\/\/semiofest.com\/?page_id=1657"},"modified":"2019-07-15T11:14:09","modified_gmt":"2019-07-15T11:14:09","slug":"eduardo-camilo-portugal","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2013\/eduardo-camilo-portugal\/","title":{"rendered":"Eduardo Camilo, Portugal."},"content":{"rendered":"

Keynotes on the double nature of the advertising text<\/h2>\n
\"E.Camilo\"<\/a>
Eduardo Camilo, Portugal.<\/figcaption><\/figure>\n

This paper states about the advertising text persuasive and canonic status.
\nOn a persuasive basis, it may be conceived as kind of a ‘metatext’ reporting another one about a commercial performance (eg. a good’s purchase). According this metatextuality, it will be worth considering persuasive modalities, implying resemantization operations of that commercial ante-text. Here is the fundamental polarity of the advertising persuasion: one about the clarification of the veridictory value of true of a specific brand and other reporting competitive brands demystifications practices by the means of a veridictory falsehood.
\nFrom a canonic status point of view, the advertising text may also be conceived as an act of speech – product of a linguistic competence and of a \u2018contract\u2019 involving three actors: producers, advertisers and audiences. It is purely communicational – concerns linguistic productions of advertising specificity. The advertising text acquires other specificities by the terms of how its manifestation (on a basis of a \u2018seeing\u2019) express what was already contractually settled (on a basis of a \u2018being\u2019). It is still classified from a veridictory point of view, but now strictly leading interpretations about its true, false, misleading or mysterious own specificity.<\/p>\n

https:\/\/www.ubi.pt\/SSL\/Pagina_Pessoal.aspx?id=ecamilo<\/a><\/p>\n

Eduardo Camilo-Semiofest 2013 presentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Keynotes on the double nature of the advertising text This paper states about the advertising text persuasive and canonic status. On a persuasive basis, it may be conceived as kind of a ‘metatext’ reporting another one about a commercial performance (eg. a good’s purchase). According this metatextuality, it will be worth considering persuasive modalities, implying … Continue reading Eduardo Camilo, Portugal.<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1657","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":3,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1657\/revisions"}],"predecessor-version":[{"id":3342,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1657\/revisions\/3342"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/media?parent=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}