{"id":1680,"date":"2013-05-05T13:40:19","date_gmt":"2013-05-05T12:40:19","guid":{"rendered":"http:\/\/semiofest.com\/?page_id=1680"},"modified":"2019-07-15T11:14:09","modified_gmt":"2019-07-15T11:14:09","slug":"sam-barton-uk","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2013\/sam-barton-uk\/","title":{"rendered":"Sam Barton, UK."},"content":{"rendered":"<h2>The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics &amp; cultural insight<\/h2>\n<figure id=\"attachment_3116\" aria-describedby=\"caption-attachment-3116\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.semiofest.com\/wp-content\/uploads\/sites\/3\/2014\/01\/Sam-Barton.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3116 \" src=\"https:\/\/www.semiofest.com\/wp-content\/uploads\/sites\/3\/2014\/01\/Sam-Barton.jpg\" alt=\"Sam-Barton\" width=\"200\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-3116\" class=\"wp-caption-text\">Sam Barton, UK.<\/figcaption><\/figure>\n<p>We\u2019ve been trying to turn our backs on PowerPoint. We\u2019ve been building interactive flash based tools instead. The tools we\u2019ve developed for Philips, the Guardian, and Diageo, mean that our clients can freely make connections within our work; they are not hamstrung by the linear nature of PowerPoint.<br \/>\nPowerPoint and other presentation tools don\u2019t only have an effect on our client\u2019s thinking &#8211; but our own. The PowerPoint document is always prone to revert to type. By incorporating more interactive graphic UI into our work from the outset we believe that it will truly improve the way that we think and work. PowerPoint is a stifling carapace, and time has come for metamorphosis.<br \/>\nThis paper will set out to argue that semiotics and cultural insight should be leading the way in the presentation of data, it is vital not just for our commercial well-being but for the quality of our thinking. A debrief is good for thinking, looking forward we think the interaction between analysis and presentation tools will be seamless, to the benefit of both. After all; the medium is the message.<\/p>\n<p>Linkedin profile: <a href=\"https:\/\/uk.linkedin.com\/pub\/samuel-barton\/23\/10b\/92b\" target=\"_blank\" rel=\"noopener noreferrer\">uk.linkedin.com\/pub\/samuel-barton\/23\/10b\/92b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics &amp; cultural insight We\u2019ve been trying to turn our backs on PowerPoint. We\u2019ve been building interactive flash based tools instead. The tools we\u2019ve developed for Philips, the Guardian, and Diageo, mean that our clients can freely make connections within our work; they are &hellip; <a href=\"https:\/\/www.semiofest.com\/2013\/sam-barton-uk\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Sam Barton, UK.<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1680","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/comments?post=1680"}],"version-history":[{"count":2,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1680\/revisions"}],"predecessor-version":[{"id":3343,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1680\/revisions\/3343"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/media?parent=1680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}