{"id":1689,"date":"2013-05-05T14:04:46","date_gmt":"2013-05-05T13:04:46","guid":{"rendered":"http:\/\/semiofest.com\/?page_id=1689"},"modified":"2019-07-15T11:14:10","modified_gmt":"2019-07-15T11:14:10","slug":"ximena-tobi-argentina","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2013\/ximena-tobi-argentina\/","title":{"rendered":"Ximena Tobi, Argentina."},"content":{"rendered":"

“The Mamushka effect”.
\nFacebook fanpages as companies communication spaces.<\/h2>\n
\"XImeok\"<\/a>
Ximena Tobi, Argentina.<\/figcaption><\/figure>\n

From the emergence of social media brand voice\/s become individual. And at the same time persons access to communicational channels more than ever before, when only companies or institutions used to have access to media.<\/p>\n

So, there is a symmetric relationship between brands and customers (prosumers in fact); a symmetrical enunciation, a “game” of singularities played by companies\/institutions and their audiences.<\/p>\n

In this context, I analyze Facebook fanpages, where meaning emerge from the crossing of three entities: prosumers, brand\/company voice and Facebook itself as a platform working in a ‘second’ level, supporting brand-prosumers interaction, although it  full operates in meaning production through interface restrictions.<\/p>\n

I like to call this phenomenon “The Mamushka effect”. This presentation examines a methodology to analyze Facebook fanpages as spaces\/channels of institutional communication (brand\/company-consumers). This methodology has been developed from the mixture of semiotics of media, discourse analysis and media ecology.<\/p>\n

There also will be shown some a of the main outcomes of a case study \u2014Facebook fanpages of radiostations in Buenos Aires – Argentina\u2014 to display the methodology in action.<\/p>\n

http:\/\/www.semioticastudio.com\/<\/a><\/p>\n

MamushkaEffect-XimenaTobi<\/a> by ximetobi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“The Mamushka effect”. Facebook fanpages as companies communication spaces. From the emergence of social media brand voice\/s become individual. And at the same time persons access to communicational channels more than ever before, when only companies or institutions used to have access to media. So, there is a symmetric relationship between brands and customers (prosumers … Continue reading Ximena Tobi, Argentina.<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1689","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":2,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1689\/revisions"}],"predecessor-version":[{"id":3337,"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/pages\/1689\/revisions\/3337"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2013\/wp-json\/wp\/v2\/media?parent=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}