{"id":33,"date":"2013-12-17T06:14:08","date_gmt":"2013-12-17T06:14:08","guid":{"rendered":"http:\/\/2014.semiofest.com\/?page_id=33"},"modified":"2019-07-15T11:14:58","modified_gmt":"2019-07-15T11:14:58","slug":"program","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2014\/semiofest-2014\/program\/","title":{"rendered":"Program & Presentation"},"content":{"rendered":"

Global Meets Local: A Cross-cultural Celebration of Semiotic Thinking<\/b><\/span><\/h4>\n

DAY 1 AM: TRENDS IN CULTURE \u2013 EXPLORING THE HORIZONS OF CHANGE<\/strong>
\n[Keynote] Cynics, Netizens and Safe Rebels \u2013 the changing values of young Chinese consumers<\/strong><\/span>
\nBy Duncan Hewitt, Newsweek Correspondent
\nNetnography & Structural Semiotics for FB Campaign Evaluation<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Dr. Anne-Flore Maman Larraufie, Ph.D, S\u00e9mioConsult
\nFake is the New Real<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Ashley Mauritzen, Let Them Eat Cake<\/p>\n

DAY 1 PM: SUCCESSFUL APPLICATIONS \u2013 CLIENT CASE STUDIES<\/strong><\/p>\n

Application of Brand Curation Methodology<\/span> [pdf] [Youtube]
\nBy Martina Olbertova, Brand Curator
\nCase Study of Gaming to Share the Findings of Semiotic Analysis<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Samuel Grange, The Semiotics Factory
\nCase Study of Decoding the Urban<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Magali Menant, Constellations
\nEnd of the Lines<\/span> [Youtube<\/a>]
\nBy Liz Hingley
\n[Video] Selling Semiotics as a Research Method in the US<\/span> [pdf<\/a>] [Youtube]
\nBy Charles Leech, ABM Research & Sarah Johnson, Athena Brand Wisdom
\n[Activity] Selling Semiotics Better<\/span><\/p>\n

DAY 2 AM: LOCAL FLAVOR, SEMIOTIC THINKING AND ASIAN IDENTITY<\/strong><\/p>\n

Connecting with Contemporary Chinese Women<\/span>
\nBy Jo Yi, Added Value
\nMeaning and Cultural Role of Technology, Science Fiction and Star Wars in China<\/span>
\nBy Panos Dimitropoulos, Added Value
\nCultural Markedness: Proposal of a Semiosis Model<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Jia Peng, Southwest University for Nationalities
\nThe Connotations of the Blank Signs in Traditional Japanese Culture<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Lucy Li, Sichuan University
\n[Panel] Diversity and How Semiotics Should Approach It<\/span> [Youtube<\/a>]
\nBy Malcolm Evans<\/p>\n

DAY 2 PM: METHODOLOGICAL INNOVATIONS \u2013 MOVING THE DISCIPLINE FORWARD<\/strong>
\nSemiotics & Understanding Iconic Triggers in the Brain<\/span> [pdf] [Youtube]
\nBy Chris Arning, Creative Semiotics & Heather Andrews, Neuro Insights
\nSemiotics of Colour<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Kishore Budha, University of Leeds
\nTriangulation of Design Semiotics<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Andris Teikmanis, Art Academy of Latvia
\nChina Design Trends<\/span> [pdf<\/a>] [Youtube<\/a>]
\nBy Xiaojing Huang, YANG DESIGN<\/p>\n

View also:<\/strong>
\nSemiotics Design Thinking Foresight Approach for Cohesive Resilient Brand Ecosystems<\/span> [pdf<\/a>]
\nBy Goran Matic, OCAD University
\n\u201cIsland 6\u201d: The Aesthetics of Paper and LED in a Cultural Journey of Meaning<\/span> [pdf<\/a>]
\nBy Panos Dimitropoulos, Added Value
\nA Train of Thought from Diversity to the Void<\/span> [pdf<\/a>]
\nBy Thierry Mortier<\/p>\n

Download the Complete Semiofest 2014 Program<\/span><\/span><\/a><\/span><\/strong><\/p>\n

View Speaker Profiles<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Global Meets Local: A Cross-cultural Celebration of Semiotic Thinking DAY 1 AM: TRENDS IN CULTURE \u2013 EXPLORING THE HORIZONS OF CHANGE [Keynote] Cynics, Netizens and Safe Rebels \u2013 the changing values of young Chinese consumers By Duncan Hewitt, Newsweek Correspondent Netnography & Structural Semiotics for FB Campaign Evaluation [pdf] [Youtube] By Dr. Anne-Flore Maman Larraufie, Ph.D, S\u00e9mioConsult … <\/p>\n

Continue reading “Program & Presentation”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/pages\/33\/revisions\/768"}],"up":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2014\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}