{"id":60,"date":"2013-12-17T07:50:53","date_gmt":"2013-12-17T07:50:53","guid":{"rendered":"http:\/\/2014.semiofest.com\/?page_id=60"},"modified":"2019-07-15T11:14:58","modified_gmt":"2019-07-15T11:14:58","slug":"%e6%97%a5%e7%a8%8b%e5%ae%89%e6%8e%92","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2014\/cn\/%e6%97%a5%e7%a8%8b%e5%ae%89%e6%8e%92\/","title":{"rendered":"\u65e5\u7a0b\u5b89\u6392"},"content":{"rendered":"

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\u7b2c\u4e00\u5929 \u4e0a\u5348\uff1a\u6587\u5316\u8d8b\u52bf\u2014\u2014\u63a2\u7d22\u6539\u53d8\u7684\u89c6\u91ce<\/strong><\/p>\n

\u8fd9\u4e00\u73af\u8282\u4e2d\u4f1a\u63a2\u8ba8\u5982\u793e\u4ea4\u5a92\u4f53\u3001\u6e38\u620f\u884c\u4e1a\u7b49\u79d1\u6280\u793e\u4f1a\u7684\u53d1\u5c55\uff0c\u4ee5\u53ca\u5a92\u4f53\u5185\u5bb9\u548c\u5f71\u89c6\u4f5c\u54c1\uff0c\u4ece\u800c\u63a2\u5bfb\u5e94\u7528\u7b26\u53f7\u5b66\u5728\u8fd9\u4e9b\u9886\u57df\u4e2d\u5982\u4f55\u53d1\u6325\u4f5c\u7528\u5e76\u4e14\u5f15\u5bfc\u6539\u53d8\u7684\u53d1\u751f<\/p>\n

Opening Remarks from Program Chair<\/span> Vladimir Djurovic, Labbrand<\/p>\n

[Keynote] Cynics, Netizens and Safe Rebels – the changing values of young Chinese consumers<\/span>
\nBy Duncan Hewitt, author of Getting Rich First: Life in a changing China<\/em><\/strong><\/p>\n

Netnography & Structural Semiotics for FB Campaign Evaluation<\/span>
\nBy Anne-Flore Maman Lauraffie, Ph.D, S\u00e9mioConsult
\nSemiotics & Understanding Iconic Triggers in the Brain<\/span>
\nBy Chris Arning, Creative Semiotics & Heather Andrews, Neuro Insights
\nFake is the New Real<\/span>
\nBy Ashley Mauritzen, Let Them Eat Cake<\/p>\n

\u7b2c\u4e00\u5929 \u4e0b\u5348\uff1a\u6210\u529f\u5e94\u7528\u2014\u2014\u5ba2\u6237\u6848\u4f8b\u7814\u7a76<\/strong><\/p>\n

\u8fd9\u4e00\u73af\u8282\u4e2d\u4e0e\u4f1a\u8005\u53ef\u4ee5\u5206\u4eab\u4f7f\u7528\u5e94\u7528\u7b26\u53f7\u5b66\u89e3\u51b3\u5ba2\u6237\u9700\u6c42\u7684\u6848\u4f8b\u2014\u2014\u5305\u62ec\u5e02\u573a\u8425\u9500\u3001\u54c1\u724c\u5efa\u8bbe\u3001\u8bbe\u8ba1\u3001\u4ea7\u54c1\u5f00\u53d1\u53ca\u4f20\u64ad\u7b49\u9886\u57df<\/p>\n

Application of Brand Curation Methodology<\/span>
\nBy Martina Olbertova, Brand Curator
\nCase Study of Gaming to Share the Findings of Semiotic Analysis<\/span>
\nBy Samuel Grange, The Semiotics Factory
\nCase Study of Decoding the Urban<\/span>
\nBy Magali Menant & Katja Hellkoetter, Constellations
\nSelling Semiotics as a Research Method in the US<\/span>
\nBy Charles Leech, ABM Research & Sarah Johnson, Athena Brand Wisdom<\/p>\n

\u7b2c\u4e8c\u5929 \u4e0a\u5348\uff1a\u672c\u571f\u559c\u597d\uff0c\u7b26\u53f7\u5b66\u601d\u7ef4\u4e0e\u4e9a\u6d32\u7279\u8d28<\/strong><\/p>\n

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Connecting with Contemporary Chinese Women<\/span>
\nBy Jo Yi, Added Value
\nMeaning and Cultural Role of Technology, Science Fiction and Star Wars in China<\/span>
\nBy Panos Dimitropoulos, Added Value
\nCultural Markedness: Proposal of a Semiosis Model<\/span>
\nBy Jia Peng, Southwest University for Nationalities
\nThe Connotations of the Blank Signs in Traditional Japanese Culture<\/span>
\nBy Lucy Lee, Sichuan University
\n[Panel] Diversity and How Semiotics Should Approach It<\/span>
\nBy Malcolm Evans<\/p>\n

\u7b2c\u4e8c\u5929 \u4e0b\u5348\uff1a\u65b9\u6cd5\u8bba\u7684\u521b\u65b0\u2014\u2014\u63a8\u52a8\u7b26\u53f7\u5b66\u7ee7\u7eed\u53d1\u5c55<\/strong><\/p>\n

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Semiotics of Colour<\/span>
\nBy Kishore Budha, University of Leeds
\nTriangulation of Design Semiotics<\/span>
\nBy Andris Teikmanis, Art Academy of Latvia
\nSemiotics and Design Thinking: a Foresight Approach for Building\u00a0Cohesive, Resilient Brand Ecosystems<\/span>
\nBy Goran Matic, Mary Myers, OCAD University & Christine\u00a0Chastain, Platforme<\/p>\n

\u5f62\u5f0f<\/strong>\uff1a\u65e5\u7a0b\u4e2d\u5c06\u4f1a\u5305\u542b\u4e0d\u540c\u6f14\u8bf4\u3001\u5c0f\u7ec4\u8ba8\u8bba\u3001\u4e92\u52a8\u6f14\u7ec3\u4e0e\u6e38\u620f\u4ee5\u53ca\u4e3b\u9898\u6f14\u8bb2\u3002<\/p>\n

\u4e0b\u8f7d\u5b8c\u6574\u7684 Semiofest 2014 \u9879\u76ee\u8bae\u7a0b<\/a>\u00a0<\/strong><\/p>\n

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