Hamsini Shivakumar is a co-founder of Leapfrog Strategy Consulting, one of India’s premier brand consulting companies as well as of Semiofest, the un-conference for applied semiotics practitioners. Prior to starting Leapfrog in 2007, she was Strategy Head at JWT Mumbai, member of the National Planning Council at JWT India and Regional Planning Director for Asia on Unilever. Her twenty-five year career spans consumer insights, brand strategy, communication planning and innovation. She has worked on a diverse range of product categories, brands, consumer groups and virtually every kind of strategic issue or challenge that brands face. She is a trained Semiotician and a prolific writer on consumer and brand issues in International and Indian publications.