Lucia is a designer and anthropologist specialising in design semiotics and material culture. She has extensive experience in the development of tools for cultural analysis and design innovation through the application of design theoretical principles, anthropological and semiotic thinking. She is skilled in strategy, product & brand innovation. Lucia has over 15 years of experience working for commercial and non-commercial clients around the globe. She is the founder of Visual Signo, UK and Co-Founder of Semiofest.