Vladimir will be presenting ‘Falling in Love with Semiotics’  - 5th June

Vladimir founded Labbrand in 2005. He has assisted over 200 foreign and domestic companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris (Applied Mathematics) as well as Shanghai Jiaotong University (Master of Management Science and Engineering).

He speaks fluent French, English, Mandarin, Russian and Serbian. His expertise includes: consumer insights and methodologies, semiotics, quantitative methods, alphabetic and Chinese brand naming.

Publications, media and awards:

Packaging Design Differences between China and the West – Luxe Pack Shanghai 2010

Semiotics of Taste - Esomar Qualitative 2010

Picking Brand Names in China Is a Business Itself - NY Times 2011

Best independent Agency Greater China award -Campaign Asia 2013

Cultural Research: being smart about insights in the right context – i-Biz Forum Shanghai 2014

Semiofest organizer - 2014


Vladimir loves to present at Semiofest because…

I am impatient to share some hypothesis and discuss at Semiofest how love and more generally emotional predispositions influence how we behave when we interpret a code and the process of how meaning is made and how it evolves. These hypothesis are one of an applied semiotic practitioner and are coming from practical projects where codes have been interpreted in different ways and when context alone is not enough to justify the change of interpretation.



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