{"id":1155,"date":"2015-03-23T13:08:34","date_gmt":"2015-03-23T13:08:34","guid":{"rendered":"https:\/\/www.semiofest.com\/2015\/?p=1155"},"modified":"2019-07-15T11:22:35","modified_gmt":"2019-07-15T11:22:35","slug":"francois-bobrie","status":"publish","type":"post","link":"https:\/\/www.semiofest.com\/2015\/2015\/03\/23\/francois-bobrie\/","title":{"rendered":"Fran\u00e7ois Bobrie"},"content":{"rendered":"<div id=\"pl-1155\"  class=\"panel-layout\" ><div id=\"pg-1155-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1155-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1155-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1155-0-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\" ><h3 class=\"widget-title\">Fran\u00e7ois Bobrie <\/h3><div class=\"textwidget\"><p><strong>Fran\u00e7ois will be presenting with Jean Henaff \"<em>From design to forms of living; how luxury Swiss watches are telling their extraordinary world<\/em>\" - 4th June<\/strong><\/p>\n<p>Member of the CERES Lab (Universit\u00e9 de Limoges), Fran\u00e7ois Bobrie is a specialist of semiotics applied to marketing issues, focused on branding and product design since 1990. He was the founder of the European Center of packaging Design (Universit\u00e9 de Poitiers) in 2006 and head of the Master \u201cSemiotics and commercial design\u201d untill 2013. He is now Director of a programme aiming to understand the \u201clanguage of market\u201d from a semio-historical perspective in 20th and 21st centuries, at Maison des Sciences de l\u2019Homme et de la Soci\u00e9t\u00e9 (MSHS) de Poitiers. He is the author of numerous papers and book chapters on these topics.<\/p>\n<p>As a consultant Fran\u00e7ois provides semiotics surveys for dozens and dozens of companies in all fields of business from luxury goods and cosmetics to retail and foods products, since more than twenty years.<\/p>\n<blockquote>\n<p>Fran\u00e7ois\u00a0would loves to present at Semiofest because...\u00a0<\/p>\n<p>Semiofest provides the best opportunity to share semiotics concepts and achievements between academia and practitioners<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>   ","protected":false},"excerpt":{"rendered":"<p>Fran\u00e7ois will be presenting with Jean Henaff &#8220;From design to forms of living; how luxury Swiss watches are telling their extraordinary world&#8221; &#8211; 4th JuneMember of the CERES Lab (Universit\u00e9 de Limoges), Fran\u00e7ois Bobrie is a specialist of semiotics applied to marketing issues, focused on branding and product design since 1990. He was the founder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,44],"tags":[96,127,130,172],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programme","category-speakers","tag-diversity","tag-love","tag-luxury","tag-swiss-watches"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}