{"id":1244,"date":"2015-03-24T20:37:58","date_gmt":"2015-03-24T20:37:58","guid":{"rendered":"https:\/\/www.semiofest.com\/2015\/?p=1244"},"modified":"2019-07-15T11:22:33","modified_gmt":"2019-07-15T11:22:33","slug":"alpana-parida","status":"publish","type":"post","link":"https:\/\/www.semiofest.com\/2015\/2015\/03\/24\/alpana-parida\/","title":{"rendered":"Alpana Parida"},"content":{"rendered":"<div id=\"pl-1244\"  class=\"panel-layout\" ><div id=\"pg-1244-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1244-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1244-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1244-0-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget\"><p><strong>Alpana will be presenting \"Rejuvenation of an Indian News Channel\"\u00a0 4th June<\/strong><\/p>\n<p>Over a 30 year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products - and strong brands are built in culture and she helms India\u2019s largest brand Strategy &amp; Brand Design firm that uses semiotics to both <strong>decode<\/strong> consumer and category and <strong>encode <\/strong>the solutions in design.<\/p>\n<p>\u00a0Prior to DY Works, she headed Marketing &amp; Merchandising for Tanishq; the USD 1bn+ TATA company.<\/p>\n<p>\u00a0She worked in the US as the CMO of a Natural Food Brand . She graduated from IIM (A) in 1985 and has a Bacheoler\u2019s degree in Economics from St. Stephen's College, Delhi University.<\/p>\n<blockquote>\n<p>Alpana loves to present at Semiofest because...<\/p>\n<p>As cultures are getting more and more globally homogenized, and are increasingly pegged to newer emerging beliefs - a learning platform of these evolutionary changes is a fantastic way to learn, compare and validate our work. I am here as much to share as to imbibe. As practitioners of applied semiotics for 'real life' problems - we find deeper insights through the study of multiple signs (beyond merely the visual) that define global emerging patterns.<\/p>\n<p>\u00a0<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><\/div>   ","protected":false},"excerpt":{"rendered":"<p>Alpana will be presenting &#8220;Rejuvenation of an Indian News Channel&#8221;\u00a0 4th JuneOver a 30 year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products &#8211; and strong brands are built in culture and she helms India\u2019s largest brand Strategy &amp; Brand Design firm that uses semiotics to both [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,44],"tags":[116,156,159,173],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programme","category-speakers","tag-india","tag-presentations","tag-reality","tag-tc"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"predecessor-version":[{"id":1932,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/posts\/1244\/revisions\/1932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiofest.com\/2015\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}