{"id":1079,"date":"2019-04-10T04:01:59","date_gmt":"2019-04-10T04:01:59","guid":{"rendered":"http:\/\/4topixel.com\/dev\/semiofest\/?post_type=project&amp;p=1079"},"modified":"2019-04-10T04:01:59","modified_gmt":"2019-04-10T04:01:59","slug":"alpana-parida","status":"publish","type":"project","link":"https:\/\/www.semiofest.com\/2017\/people\/alpana-parida\/","title":{"rendered":"Alpana Parida"},"content":{"rendered":"<p>Over a 30-year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products &#8211; and strong brands are built in culture and she helms India\u2019s largest brand Strategy &amp; Brand Design firm that uses semiotics to both <strong>decode<\/strong> consumer and category and <strong>encode <\/strong>the solutions in design.<\/p>\n<p>Prior to DY Works, she headed Marketing &amp; Merchandising for Tanishq; the USD 1bn+\u00a0 TATA company. She worked in the US as the CMO of a natural food brand. Alpana has a Bachelors\u2019 degree in Economics and an MBA. She has been an applied Semiotician \u2013 helping brands such as PepsiCo, Unilever, India TV, BRICS Bank in Shanghai among others to arrive at solutions that impact in the marketplace. An evangelist of semiotics and culture based branding approaches to arrive at consumer beliefs, Alpana Parida has been a speaker at Semiofest 2015 in Paris and Semiofest 2016. Alpana bid for and hosted Semiofest 2018 \u2013 the best attended ever &#8211; which took place in October.<\/p>\n<p>&nbsp;<\/p>\n<p>Alpana writes:<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cThe possibility for a semiotician is to create a new belief system because you really understand how the belief is formed\u2026 As for Semiofest it\u2019s wonderful to see different cultures and different schools of thought and to see how semiotics can really decode so much, in so many aspects.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over a 30-year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products &#8211; and strong brands are built in culture and she helms India\u2019s largest brand Strategy &amp; Brand Design firm that uses semiotics to both decode consumer and category and encode the solutions in design. Prior to &hellip; <a href=\"https:\/\/www.semiofest.com\/2017\/people\/alpana-parida\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[17],"project_tag":[],"class_list":["post-1079","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-the-advisory-council"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/project\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":0,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/project\/1079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/project_category?post=1079"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.semiofest.com\/2017\/wp-json\/wp\/v2\/project_tag?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}