{"id":6976,"date":"2019-11-04T22:21:38","date_gmt":"2019-11-05T04:21:38","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=6976"},"modified":"2022-10-24T13:51:10","modified_gmt":"2022-10-24T18:51:10","slug":"speakers","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/speakers\/","title":{"rendered":"Speakers"},"content":{"rendered":"

[vc_row css=”.vc_custom_1582300842954{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”esqueda”][vc_column width=”2\/3″ css=”.vc_custom_1578629939553{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text]<\/p>\n

Dr. Rom\u00e1n Esqueda Atayde<\/span><\/h3>\n

TOPIC<\/strong><\/p>\n

The Brand as an extension of the mind. Brand semiosis as complex interactive systems.[\/vc_column_text][vc_column_text]<\/p>\n

Bio<\/h6>\n

Rom\u00e1n<\/strong> is the director of Neural Research, a qualitative marketing research company based in Mexico City. He has a 34 year experience applying semiotics, rhetoric, cognitive sciences and neuroscience to help brands to develop marketing strategies. He holds a full time position as professor and Researcher at Universidad Aut\u00f3noma Metropolitana, Cuajimalpa and has combined his professional activities with his academic work.<\/p>\n

His path started when he was awarded a Fulbright Scholarship to study doctoral level courses and develop his research project on marketing semiotics at Indiana university, Bloomington. He worked under Tom and Jean Sebeok at the research Center for Language and Semiotic Studies.<\/p>\n

His professional career has taken him to work for Mexican and international companies. Among them: Alsea, Bancomer, Banco Azteca, Campbell\u00b4s Soup, Comex, Comextra, Conagra, Estee Lauder, Expansi\u00f3n, Firmenich, Heineken, MasterCard, Pe\u00f1afiel, Purina, Scotiabank, Bimbo, Colgate, Kellogg, Jumex, Herdez, Kentucky, Liverpool, Merck, Mondelez, Nestle, SCA, Sigma, Pepsico, Posadas de M\u00e9xico, and many others. His main interest is in developing scientific tools to help brands achieve their goals.
\nHis company Neural Research has developed many projects in the LATAM region.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1578629556178{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2019\/11\/RomanEsqueda-bn-1.jpg?id=6986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#ee435f”][\/vc_column][\/vc_row][vc_row el_id=”Valenzuela”][vc_column width=”1\/3″ css=”.vc_custom_1578631141697{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2019\/11\/JoseManuelValenzuela-BN-1.jpg?id=6984) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1578631129689{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text]<\/p>\n

Dr. Jos\u00e9 Manuel Valenzuela<\/span><\/h3>\n

TOPIC<\/strong><\/p>\n

Panorama of continual re-construction of Mexican identity inside and outside of national borders; Mexicans in the U.S, the idea of Mexico in Latin America: how Mexicans represent themselves and are represented abroad.[\/vc_column_text][vc_column_text]<\/p>\n

Bio<\/h6>\n

His pioneering work has shed the light on the sociocultural processes that define the Mexican-U.S. border and youth movements in Latin America and the United States. He is regarded as a preeminent scholar in both of these areas of study and has garnered wide esteem in Mexico and Latin America for his work in the cultural studies field. His contributions include germinal work in the study of strategic cultural processes, notably focusing on new social identities and sociocultural practices tied to drug trafficking. His research has also addressed themes related to culture and national identity, urban sociology and popular culture. He has been a research professor in the Department of Cultural Studies of the College of the Northern Border at Tijuana, Mexico, since 1988.[\/vc_column_text][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ css=”.vc_custom_1578629636386{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text]<\/p>\n

Nora Morales & Luis Antonio Rivera D\u00edaz<\/span><\/h3>\n

[\/vc_column_text][vc_column_text]Training session<\/p>\n

Working in the field of applied semiotics we are often challenged to communicate ideas visually.
\nNot only to Clients but other team members that we work with e.g. creatives. Sometimes we have to communicate semiotic concepts or brand concepts to visual thinkers like designers. Sometimes we have to communicate complex and layered concepts and we don\u2019t have the confidence in our visual skills to bring them to life, in visual formats.
\nWe are happy to offer you a Visual-Semiotics workshop that integrates design thinking and semiotic rigour.
\nThe main objective of the workshop is to develop the ability to make creative and insightful visual notes in order to discover the potential of multi-modal semiotic resources to represent and communicate ideas.<\/p>\n

During this workshop, attendees will:<\/strong>
\na. Learn what a visual note is.
\nb. Analyse social and cultural life in Zocalo \u2013 the main square of the city.
\nc. Know how visual notes relate to semiotic theory, including Peirce\u2019s objects of representation.
\nd. Create your own visual notes based on observation of social and cultural life in Zocalo.
\ne. Explore how this visual note can be used for meaning and information retrieval at a later date.
\nAll attendees will develop skills to create visual notes, understand the semiotic nature of different visual notes techniques and how this method can enrich your practice.<\/p>\n

Luis Antonio Rivera D\u00edaz will offer us techniques for analysing visual notes and generating
\nfunctional schemes to synthesise and communicate better what we observed as insights.<\/p>\n

In this last part of the workshop, we will work in teams to practice together and then socialise the
\nknowledge generated. In addition, if you attend the workshop, you\u2019ll be able to put our new skills into practice as we take notes from Semiofest 2023!
\nYou don\u2019t have to be a graphic designer or a visual artist to attend this workshop \u2013 it is for everyone![\/vc_column_text][vc_separator color=”juicy_pink”][\/vc_column][vc_column width=”1\/3″][vc_column_text] <\/p>\n

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Nora Morales\u00a0<\/span><\/h3>\n
Bio<\/h6>\n

Nora<\/strong> is a researcher at the Department of Design Theory and Processes of the UAM Cuajimalpa, Mexico, where she teaches courses in the Bachelor and Master of Information and Communication Design [MADIC]. She is member of the Image, Technology, Culture and Art Research Group, of the Division in Communication and Design Sciences and collaborates in the Laboratory of Socio-territorial Analysis [LAST] of Social Sciences and Humanities of the UAM Cuajimalpa. Her research focuses on the visualization of spatio-temporal data, visual narratives and participatory design methods for knowledge management and innovation. Nora has an extensive experience in innovation and design consultancy for the private and the public sector in Mexico and abroad.<\/p>\n

Portfolio<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ css=”.vc_custom_1578629636386{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text]<\/p>\n

Luis Antonio Rivera D\u00edaz<\/span><\/h3>\n
Bio<\/h6>\n

Luis Antonio Rivera Diaz<\/strong> is a graphic design professor specialising in Graphic Design Management.
\nHis research focuses on the relationship between graphic design and rhetoric. He is the author of
\narticles and books on the subject, such as &quot;La Nueva Educaci\u00f3n del Dise\u00f1o Gr\u00e1fico&quot; (&quot;The New
\nEducation Approaches to Graphic Design\u201d) and &quot;La Evaluaci\u00f3n de la Educaci\u00f3n Superior del Dise\u00f1o
\nen M\u00e9xico&quot; (The Evaluation of Higher Design Education in Mexico). Currently, he researches the
\nrelationship between the humanities and higher design studies.<\/p>\n

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Coco Wu<\/span><\/h3>\n

Understanding “creative expression” among Chinese youth culture.<\/p>\n

Bio<\/h6>\n

Coco Wu<\/strong> is one of the few native Chinese semiotics specialists. She has a sharp understanding of cultural nuances and local evolutions and a great commercial semiotic thinking. She applies her passion for semiotics to identifying culturally relevant strategies and correlated brand activations. She has successfully conducted projects for FMCG, food & beverage, and tech categories etc. She has also been invited to deliver her cultural insights to public by Campaign Asia, China Daily, CGTN, and CBN etc. In her free time, she is a lifestyle blogger, outdoor explorer, and an active observer of cultural dynamics.<\/p>\n

More.<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1657771358882{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Coco-bw.jpg?id=7585) !important;}”][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1657771374723{padding-top: 170px !important;padding-right: 180px !important;padding-bottom: 170px !important;padding-left: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Hanna_Hollander_BW.png?id=7591) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

Martha Arango <\/span><\/h3>\n

y<\/span><\/h3>\n

Hanna Holl\u00e4nder<\/strong><\/span><\/h3>\n

Case Study – Swedish Motormen\u00b4s National Confederation; a resemiotization of the brand.<\/p>\n

More.<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1657771391894{padding-top: 185px !important;padding-bottom: 185px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Martha_Arango_BW.png?id=7601) !important;}”][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1657770575666{padding-top: 170px !important;padding-right: 180px !important;padding-bottom: 170px !important;padding-left: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Charise-Mita_BW.png?id=7587) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

Charise Mita & Ting Zhang<\/strong><\/span><\/h3>\n

When East Meets West Meets East: The Resemiotisation of Ambiguity<\/p>\n

More.<\/a><\/p>\n

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Coppelia Ya\u00f1ez & Samantha Herrer\u00edas<\/strong><\/span><\/h3>\n

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Shifting Meanings from the Street to the Screens: what Brands need to learn about Social Movements<\/p>\n

More.<\/a><\/p>\n

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 [\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1657772192829{padding-top: 185px !important;padding-bottom: 185px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Samantha_Herrerias_BW.png?id=7600) !important;}”][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1659153169582{padding-top: 170px !important;padding-right: 180px !important;padding-bottom: 170px !important;padding-left: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/07\/Gemma_Jones_BW.png?id=7655) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

Gemma Jones & Malex Salamanques<\/strong><\/span><\/h3>\n

Workshop:<\/strong> Re-Semiotizing Futures: Introducing Speculative Design as a Tool for Semioticians<\/p>\n

More.<\/a><\/p>\n

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Peter Glassen<\/span><\/h3>\n

DECODING SWISSNESS \u2013 How the myth of Switzerland was resemiotized | A tribute to Roland Barthes.<\/p>\n

Bio<\/h6>\n
Peter Glassen<\/strong> is a brand consultant and semiotician from Switzerland. He advises and supports companies and organisations in the strategic development of their brands. As the founder of the Swiss expert network for applied semiotics (semiotics.ch<\/a>), he focuses on cultural codes and signs. In addition to his work as a consultant, he is a university lecturer for image theory.<\/div>\n
Peter Glassen (born in East Germany) has been familiar with Swiss culture since many years.<\/div>\n

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Vijay Parthasarathy<\/span><\/h3>\n

Resemiotizing towards a more emotionally resonant brand communication:\u00a0 A quadrant analysis model.<\/p>\n

Bio<\/h6>\n

Vijay Parthasarathy<\/strong> is a business philosopher and cultural anthropologist whose expertise lies in the semiotics of self-awareness. He consults globally for a mix of Fortune 500 firms and agencies. His perspective often features in the media, and he is frequently invited to deliver talks at universities and conferences. He has a PhD from UT Austin.<\/p>\n

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More.<\/a><\/p>\n

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William Landell Mills<\/span><\/h3>\n

Using children\u2019s stories to inspire brand communication.<\/p>\n

Bio<\/h6>\n

William<\/strong> Landell Mills<\/strong> started his career working for qual boutiques and then moved to Kantar, where he was made responsible for qual methodology. It was while running a global study on the \u2018Ideal Man\u2019 that he became fascinated by semiotics. William has presented at Admap, the MRS and most recently at the Esomar Global Conference. He works mainly on branding and design projects and has recently written about the emergence of new ways of seeing the world: the Digital Aesthetic.<\/p>\n

More.<\/a><\/p>\n

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Alfredo Troncoso<\/span><\/h3>\n

REVAMPING FOOD PACKAGING FOR A HYPERINDULGENT MARKET: How to incorporate state of the art global codes without contradicting Mexico\u2019s more is more cultural paradigm.<\/p>\n

Bio<\/h6>\n

Alfredo Troncoso <\/strong>was born in Chile, raised in Uruguay and Argentina, graduated in France (PHD), married to an Italian\u2026but has worked from Mexico for the last 35 years, both as university teacher and commercial semiotician.<\/p>\n

At De la Riva<\/strong> we have our own ethnographic and syndicated studies allowing for discursive semiotic analysis, but also a wider narrative framing. Current work in F&B includes Grupo Modelo (Corona, Victoria, Modelo, etc), the Coca Cola Company, Danone, Bimbo, Barcel, among others.<\/p>\n

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Fabian Gutierrez Gomez<\/span><\/h3>\n

Object theory. Theorizing material culture through the media act, signification and habitus. Case study: Reclusorio Preventivo Varonil Norte de la Ciudad de M\u00e9xico<\/p>\n

Bio<\/h6>\n

Fabian <\/strong>has bachelor’s degree in archaeology and master’s degree in design, information and communication, specializing in interaction systems.<\/p>\n

Fabian participated in archaeological, research and interdisciplinary projects such as app design, video game design and development. He conducted app design research, which was presented at the 20th International Conference on Human-Computer Interaction. Collaborated in creation of two entrepreneurship projects and was a mentor at TechnovationGirls Guanajuato, 2021.<\/p>\n

As a speaker participated in more than 50 conferences, forums and congresses at national and international level.<\/p>\n

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Rajan Luthra<\/span><\/h3>\n

Un-gender: Indian masculine expression of 21st century traces to 200 CE.<\/p>\n

Bio<\/h6>\n

Rajan Luthra<\/strong> has been in a variety of workspaces tracing human stories in the newsroom to visual design to consumer insights. Recently, he worked on the fuzzy subject of empathy, decoding it in Indian context to craft a framework for brands. He counts cooking Jollof with a Nigerian woman in her sparse Lagos home as his most enjoyable ethnography.<\/p>\n

For Semiofest 2018 he spoke on social media induced hyper-individualistic identities. He likes to scribble poetry and is an undisciplined writer.<\/p>\n

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S\u00f3nia Marques<\/span><\/h3>\n

Consumerism, Religion and Ted Talks<\/p>\n

Bio<\/h6>\n

S\u00f3nia Marques<\/strong> is a commercial semiotician basen in Lisbon, Portugal. She founded Indiz<\/strong> in 2003, a pioneering market research company with a cultural angle.<\/p>\n

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Chris Arning<\/span><\/h3>\n

How semiotics helped revamp and revolutionise BBC\u2019s humour strategy<\/p>\n

Bio<\/h6>\n

Chris<\/strong> specialises in semiotics and cultural insight.<\/p>\n

He has over 20 years experience in qualitative research and brand strategy. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics Ltd. in 2010. Chris is a co-founder of Semiofest, and started the LinkedIn Semiotic Thinking Group. He also runs the online course How to Do Semiotics in Seven Weeks.<\/p>\n

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Hamsini Shivakumar<\/span><\/h3>\n

The resemiotization of Sugarfree Green to activate 10x growth in e-comm.<\/p>\n

Bio<\/h6>\n

Co-founder of Semiofest and a veteran of the research, communications and brand strategy space in India. She was the head of Strategy Planning at JWT Mumbai before she co-founded her own brand consultancy firm, Leapfrog Strategy in 2008.\u00a0 Her paper on reading Cultural History to develop a framework for culture change was presented at the Semiotics Congress at Buenos Aires in 2019. She teaches applied semiotics and advertising research at India’s top communications schools<\/p>\n

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<\/h3>\n

Alexandra Robert<\/span><\/h3>\n

Semiotics in the field of speculative design: Reshaping future vision, use and behaviors for data-driven industrial innovation.<\/p>\n

Bio<\/h6>\n

Alexandra Robert<\/strong> is a designer and expert in the application of semiotics to marketing and brands. She was art director and communication manager for major brands for more than 18 years before undertaking a Masters in Semiotics at Universit\u00e9 Paris Cit\u00e9 and beginning her consulting career in 2013. She advises and manages strategic design projects for companies and organizations and is involved in social and environmental innovation projects in France. Since 2019, she has contributed to the experimentation of co-design methods and tools in collaboration with private and academic partners. In her capacity as workshop facilitator, she intervenes in transition and speculative design projects and explores the methodological contribution of the interaction between semiotics and the process of design.<\/p>\n

More.<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1660536067003{padding-top: 180px !important;padding-bottom: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/08\/Aleksandra_Robert_BW.png?id=7704) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\ufeff<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1660536428223{padding-top: 180px !important;padding-bottom: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/08\/Sarah_Johnson_BW1.png?id=7708) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Sarah Johnson<\/span><\/h3>\n

Re-positioning Mexico: How Semiotic Analysis Helped Break Through Cultural Clich\u00e9s and Provide Inspiring Regional Symbolism for Three Campari Brands<\/p>\n

Sarah Johnson<\/strong> is a commercial semiotician who has conducted analyses ranging from obesity in American society to the cultural uses of cannabis.
\nShe has worked in almost every category and with every customer target; from confectionery to cars, from technology to toys, from packaged goods to pharmaceuticals, from financial services to food, and from women and children to boomers and business decision-makers. Some of her clients include Gruppo Campari, L\u2019Or\u00e8al, IBM Watson and Visa.
\nSarah studied Anthropology, Philosophy and English at McGill University and went on to pursue further studies in English at Cambridge.<\/p>\n

She has presented at a range of conferences and educational institutions.<\/p>\n

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Ann Menard<\/span><\/h3>\n

Decoding the Modern Coffee \u2013 Cold Brew is the New Hot.<\/p>\n

Ann M\u00e9nard<\/strong> is the Global Brand Communication and Beverage Insight Manager for Nestl\u00e9 Professional, based in Switzerland.\u00a0 She has more than 20 years\u2019 experience in 360\u00b0 customer & consumer insights and communication.<\/p>\n

Ann has lived in several countries and worked in more than 40 countries around the world.\u00a0 This global diversity has shaped her cultural understanding and sharpened her lens.\u00a0 She has a passion for applied semiotics, in communication, user experience, and coffee machine design, as well as developing innovative tools to craft inspiring stories for both customers and consumers.<\/p>\n

In her current role, Ann is responsible for global communication, identifying global trends and insights to shape the development of the innovation and beverage strategy for Nestl\u00e9 Professional.<\/p>\n

More.<\/a><\/p>\n

 [\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1661653087292{padding-top: 180px !important;padding-bottom: 180px !important;background-image: url(https:\/\/www.semiofest.com\/2020\/wp-content\/uploads\/sites\/9\/2022\/08\/Ann_Menard1.jpg?id=7713) !important;}”][vc_column_text][\/vc_column_text][\/vc_column][vc_column][vc_separator color=”juicy_pink”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1582300842954{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”esqueda”][vc_column width=”2\/3″ css=”.vc_custom_1578629939553{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text] Dr. Rom\u00e1n Esqueda Atayde TOPIC The Brand as an extension of the mind….<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6976","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/6976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=6976"}],"version-history":[{"count":142,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/6976\/revisions"}],"predecessor-version":[{"id":7746,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/6976\/revisions\/7746"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=6976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}