[vc_row][vc_column]
Training session with Nora Morales and <\/a>Jes\u00fas Elizondo<\/a><\/p>\n <\/div><\/div>[vc_column_text css=”.vc_custom_1582405179747{padding-top: 0.5% !important;}”]<\/p>\n Working in the field of applied semiotics we are often challenged to communicate ideas visually. [\/vc_column_text][vc_column_text]<\/p>\n The main objective of the workshop is to develop the ability to make creative and insightful visual notes in order to discover the potential of multi-modal semiotic resources to represent and communicate ideas.<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582189612356{padding-top: 30% !important;}”][vc_single_image image=”6985″ onclick=”custom_link” link=”https:\/\/www.semiofest.com\/2020\/speakers\/#nora”][vc_single_image image=”7272″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582189031041{background-color: #ee435f !important;}”][vc_column_inner][vc_column_text]<\/p>\n THE SCHEDULE [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n During this workshop, attendees will:<\/strong><\/p>\n a.<\/span> Learn what a visual note is. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n All attendees will develop skills to create visual notes, understand the semiotic nature of different visual notes techniques and how this method can enrich your communication skills.<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n You don\u2019t have to be a graphic designer or a visual artist to attend this workshop \u2013 it is for everyone!<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner] House of the first printing press<\/p>\n <\/div><\/div>[vc_single_image image=”7293″ img_size=”large” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582269373434{background-color: #ee435f !important;}”][vc_column_text]<\/p>\n As mentioned above, this Venue is in the center of the city 5-7 mins. away from Centro Cultural del M\u00e9xico Contempor\u00e1neo where the main Conference will be held, in the area of hotels. If you stick to our hotel recommendations and stay in the heart of the city you can reach La Casa de la Primera Imprenta on foot.<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1582270458269{margin-bottom: 7% !important;padding-top: 5% !important;}”]<\/p>\n Address<\/strong> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582296707385{padding-top: 10% !important;}”][vc_column_inner][vc_gmaps link=”#E-8_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”][\/vc_column_inner][\/vc_row_inner]\n\t\t\t<\/div>\n\t\t\t The Unconference I<\/p>\n <\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582189612356{padding-top: 30% !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582189031041{background-color: #ee435f !important;}”][vc_column_inner][vc_column_text]<\/p>\n THE SCHEDULE GLOBAL CASE STUDIES<\/strong><\/a><\/span><\/p>\n 14:30-14:50 \u2013 Brand Localization Through Resemiotization: A Case Study of a Danish Cooperate Identity Adapts to China\u00a0|\u00a0Coco Wu<\/strong>\/ Kantar<\/strong><\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner] Centro Cultural del M\u00e9xico Contemporaneo<\/p>\n <\/div><\/div>[vc_single_image image=”7011″ img_size=”large” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582269373434{background-color: #ee435f !important;}”][vc_column_text]<\/p>\n The Venue is in the center of the city next to Zocalo, the main square of the city, 5-7 mins. away from La Casa de la Primera Imprenta, in the area of hotels. If you stick to our hotel recommendations and stay in the heart of the city you can reach on foot.<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1582302298700{margin-bottom: 7% !important;padding-top: 5% !important;}”]<\/p>\n Address<\/strong> The Unconference II<\/p>\n <\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582189612356{padding-top: 30% !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582189031041{background-color: #ee435f !important;}”][vc_column_inner][vc_column_text]<\/p>\n THE SCHEDULE<\/strong><\/span><\/p>\n 9:30-10:00 \u2013 Registration<\/span> METHODOLOGICAL CASE STUDIES<\/strong><\/span><\/p>\n 11:00-11:20 \u2013 Integrated Approaches to Marketing Semiotics & Consumer Semiosis\u00a0|\u00a0Jacob Harbord<\/strong>\/ Clear Strategy<\/strong><\/span> SOCIAL AND ACADEMIC CASE STUDIES<\/strong><\/span><\/p>\n 15:40-16:00 \u2013 How Naming in China is \u2018Re-Semiotizing\u2019 the Market\u00a0|\u00a0Vladimir Djurovic<\/strong>\/ Labbrand<\/strong><\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner] Centro Cultural del M\u00e9xico Contemporaneo<\/p>\n <\/div><\/div>[vc_single_image image=”7007″ img_size=”large” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582269373434{background-color: #ee435f !important;}”][vc_column_text]<\/p>\n The Venue is in the center of the city next to Zocalo, the main square of the city, 5-7 mins. away from La Casa de la Primera Imprenta, in the area of hotels. If you stick to our hotel recommendations and stay in the heart of the city you can reach on foot.<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1582270458269{margin-bottom: 7% !important;padding-top: 5% !important;}”]<\/p>\n Address<\/strong> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582296707385{padding-top: 10% !important;}”][vc_column_inner][vc_gmaps link=”#E-8_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”][\/vc_column_inner][\/vc_row_inner]\n\t\t\t<\/div>\n\t\t\t We invite you to join this final day\u2019s event where we are planning to put hands on work with clients facing different problems and with the expectation of learning something about our community in order to start thinking in a possible solution from a semiotic perspective. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582405482597{padding-top: 26% !important;}”][vc_single_image image=”7373″ img_size=”200x” alignment=”center” onclick=”custom_link” link=”https:\/\/www.semiosfera.com.mx”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582189031041{background-color: #ee435f !important;}”][vc_column_inner][vc_column_text]<\/p>\n THE DYNAMIC<\/p>\n 1. Clients present their problem in a 5 minutes pitch. Semioticians listen to them and choose with whom they would like to work. (total 30 mins.) [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner] Semiosfera Consulting<\/p>\n <\/div><\/div>[vc_single_image image=”7403″ img_size=”large”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n SEMIOSFERA office in Coyoacan – a beautiful and bohemian neighborhood in the south of the city. The area is full of history \u2013 Frida Kahlo, Diego Rivera and Leon Trotsky used to live in this area. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582269373434{background-color: #ee435f !important;}”][vc_column_text]<\/p>\n All the participants will be taken to the venue by Semiofest bus, so no need to worry about directions. When the activities are over, the same bus will take us back to the Zocalo\/Mexico City center.<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1582305008483{margin-bottom: 7% !important;padding-top: 5% !important;}”]<\/p>\n Address<\/strong> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582296707385{padding-top: 10% !important;}”][vc_column_inner][vc_gmaps link=”#E-8_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”][\/vc_column_inner][\/vc_row_inner]\n\t\t\t<\/div><\/div><\/div><\/div> Training session with Nora Morales and <\/a>Jes\u00fas Elizondo<\/a><\/p>\n <\/div><\/div>[vc_column_text css=”.vc_custom_1582405179747{padding-top: 0.5% !important;}”]<\/p>\n Working in the field of applied semiotics we are often challenged to communicate ideas visually. [\/vc_column_text][vc_column_text]<\/p>\n The main objective of the workshop is to develop the ability to make creative and insightful visual notes in order to discover the potential of multi-modal semiotic resources to represent and communicate ideas.<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1582189612356{padding-top: 30% !important;}”][vc_single_image image=”6985″ onclick=”custom_link” link=”https:\/\/www.semiofest.com\/2020\/speakers\/#nora”][vc_single_image image=”7272″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582189031041{background-color: #ee435f !important;}”][vc_column_inner][vc_column_text]<\/p>\n THE SCHEDULE [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n During this workshop, attendees will:<\/strong><\/p>\n a.<\/span> Learn what a visual note is. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n All attendees will develop skills to create visual notes, understand the semiotic nature of different visual notes techniques and how this method can enrich your communication skills.<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n You don\u2019t have to be a graphic designer or a visual artist to attend this workshop \u2013 it is for everyone!<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner]
\nNot only to Clients but other team members that we work with e.g. creatives. Sometimes we have to communicate semiotic concepts or brand concepts to visual thinkers like designers. Sometimes we have to communicate complex and layered concepts and we don\u2019t have the confidence in our visual skills to bring them to life, in visual formats.
\nWe are happy to offer you a Visual-Semiotics workshop that integrates design thinking and semiotic rigour.<\/p>\n
\n12:30 – 13:00 – All attendees are invited to Centro Cultural del M\u00e9xico Contempor\u00e1neo for registration
\n13:00 – 14:00 – Lunch
\n14:00 – 14:30 – After lunch we all together go to La casa de la Primera Imprenta de Am\u00e9rica for an introduction to the training session
\n14:30 – 15:30 – A walk: exploring social and cultural life in Zocalo
\n15:30 – 15:50 – Coffee Break
\n15:50 – 17:50 – workshop at La casa de la Primera Imprenta de Am\u00e9rica
\n17:50 – 18:00 – Closing remarks<\/p>\n
\n
\nb.<\/span> Analyse social and cultural life in Zocalo \u2013 the main square of the city.
\n
\nc.<\/span> Know how visual notes relate to semiotic theory, including Peirce\u2019s objects of representation.
\n
\nd.<\/span> Create your own visual notes based on observation of social and cultural life in Zocalo.
\n
\ne.<\/span> Explore how this visual notes can be used for meaning and information retrieval at a later date.<\/p>\nTHE VENUE<\/h2><\/div>
\nLic. Primo Verdad no.10,
\nCentro Hist\u00f3rico de la Cdad. de M\u00e9xico,
\nCentro, Cuauht\u00e9moc,
\n06010 Ciudad de M\u00e9xico<\/p>\nDATE: 28th May, 2020<\/h2><\/div>
\n<\/strong><\/span>
\n10:00-10:15 \u2013 Welcome and Introduction<\/span>
\n10:15-10:45 \u2013 Keynote: Cultural changes in Latin America: from media to network, from parties to social movements |\u00a0Nestor Garc\u00eda Canclini<\/a><\/strong>
\n<\/a>Simultaneous translation<\/span>
\n10:45-11:15 \u2013 Keynote: Panorama of continual re-construction of Mexican identity inside and outside of national borders; Mexicans in the U.S, the idea of Mexico in Latin America: how Mexicans represent themselves and are represented abroad\u00a0|\u00a0Dr. Jos\u00e9 Manuel Valenzuela<\/strong>
\n<\/a>Simultaneous translation
\n<\/a>11:15-11:40 \u2013 Discussion between\u00a0Dr. Nestor Garc\u00eda Canclini<\/a><\/strong>\u00a0and\u00a0<\/a>Dr. Jos\u00e9 Manuel Valenzuela
\n<\/a><\/strong>Moderator – Gabriela Pedranti \/Semiotica Studio<\/strong>
\nSimultaneous translation
\n11:40-12:00 \u2013 Coffee Break
\n<\/a>
\nLATIN AMERICAN CASE STUDIES
\n<\/strong><\/a>
\n12:00-12:20 \u2013 Cultural Appropriation or Creative Juxtaposition? Leveraging Mexican and Californian Codes for Fast Casual Dining\u00a0|\u00a0Philip Wyckoff<\/strong>\/ Wyckoff Partners & Ramona Lyons<\/strong>\/ Lucid Semiotics<\/strong>
\n12:20-12:40 \u2013 Revamping Food Packaging for a Hyper-indulgent Market\u00a0|\u00a0Alfredo Troncoso<\/strong>\/ De la Riva Group<\/strong>
\n12:40-13:00 \u2013 Shifting Meanings From The Street To The Screens: What Brands Need To Learn About Social Movements\u00a0|Coppelia Ya\u00f1ez & Samantha Herrer\u00edas<\/strong>\/ Bombay<\/strong>
\n13:00-14:00 \u2013 Lunch
\n14:00 \u2013 14:30 \u2013 Books & Magazines presentation
\n<\/a><\/span><\/p>\n
\n14:50-15:10 \u2013 Case Study: How Semiotic Analysis of Quantitative CGC Helped Revamp BBC\u2019s Humour Strategy\u00a0|\u00a0Chris Arning<\/strong>\/Creative Semiotics<\/strong><\/span>
\n15:10-15:30 \u2013 CASE STUDY \u2013 Swedish Motormen\u00b4s National Confederation; a resemiotization of the brand\u00a0|\u00a0Martha Arango & Hanna Holl\u00e4nder<\/strong>\/ Beyond Research<\/strong><\/span>
\n15:30-15:50 \u2013 Coffee Break<\/span>
\n15:50-16:10 \u2013 Decoding the Modern Coffee \u2013 Cold Brew is the New Hot\u00a0|\u00a0Ann Menard<\/strong>\/ Nestl\u00e9<\/strong><\/span>
\n16:10-16:30 \u2013 LUNA Bar: Women\u2019s Empowerment Revamp\u00a0|\u00a0Joshua Glenn<\/strong>\/ Semiovox<\/strong><\/span>
\n16:30-16:50 \u2013 Using children\u2019s stories to inspire brand communication\u00a0|\u00a0William Landell Mills<\/strong>\/ Amaranth Insight<\/strong><\/span>
\n16:50-17:10 \u2013 Re-semiotization of the public transportation landscape of Parisian suburb\u00a0|\u00a0Samuel Grange<\/strong>\/ The Semiotics Factory<\/strong><\/span>
\n17:10-17:30 \u2013 Culture, Codes, and Cognac: How We used Semiotics to Re-Invigorate Grand Marnier\u2019s Global Brand Assets\u00a0|\u00a0Sarah Johnson<\/strong>\/ Athena Brand Wisdom<\/strong><\/span>
\n17:30-17:40 \u2013 Closing remark<\/span><\/p>\nTHE VENUE<\/h2><\/div>
\nLeandro Valle 20,
\nCentro Hist\u00f3rico de la Cdad. de M\u00e9xico,
\nCentro, Cuauht\u00e9moc,
\n06000 Ciudad de M\u00e9xico
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1582296707385{padding-top: 10% !important;}”][vc_column_inner][vc_gmaps link=”#E-8_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”][\/vc_column_inner][\/vc_row_inner]\n\t\t\t<\/div>\n\t\t\tDATE: 29th May, 2020<\/h2><\/div>
\n 10:00-10:15 \u2013 Welcome and Instruction<\/span>
\n 10:15-11:00 \u2013 Keynote: The Brand as an extension of the mind. Brand semiosis as complex interactive systems |\u00a0Rom\u00e1n Esqueda Atayde<\/a><\/strong><\/span><\/p>\n
\n 11:20-11:40 \u2013 Methodological Innovation: Semiotics in the Writers Room – an Archetypical approach to story development\u00a0|\u00a0Tim Stock<\/strong>\/ scenarioDNA<\/strong><\/span>
\n 11:40-12:00 \u2013 Coffee Break<\/span>
\n12:00-12:20 \u2013 Resemiotization and the Story Telling in Action Films \u2013 the Different Code Borrowing, Subversion, and Appropriation depending on Different Sign Systems\u00a0|\u00a0Christo Kaftandjiev<\/strong>\/ Sofia University<\/strong><\/span>
\n 12:20-12:40 \u2013 Resemiotizing towards a more emotionally resonant brand communication: A quadrant analysis model\u00a0|\u00a0Vijay Parthasarathy<\/strong>\/ Stardust Insights<\/strong><\/span>
\n 12:40-13:00 \u2013 Semiotics and Behaviour change: can the Twain meet?\u00a0|\u00a0Hamsini Shivakumar & Shubhabrata Roy<\/strong>\/ Leapfrog Strategy Consulting<\/strong><\/span>
\n 13:00-14:00 \u2013 Lunch<\/span>
\n 14:00-15:00 \u2013 Panel discussion: The Challenge of selling Semiotics in LatAm Moderator: Kristian Bankov<\/strong>\/New Bulgarian University<\/strong><\/span>
\n 15:00-15:20 \u2013 Re-Semiotizing Futures: Introducing Speculative Design as a Tool for Semioticians\u00a0|\u00a0Gemma Jones<\/strong>\/ School of critical design<\/strong> & Maria Alexandra Salamanques<\/strong> \/ Mundano Buro<\/strong><\/span>
\n 15:20-15:40 \u2013 Coffee Break<\/span><\/p>\n
\n 16:20-16:40 \u2013 Decoding Swissness \u2013 How the identity of Switzerland was constructed | A semiological-iconological image analysis\u00a0|\u00a0Peter Glassen<\/strong>\/ Markenbildung<\/strong> | Peter Glassen<\/strong><\/span>
\n 16:40-17:00 \u2013 Un-gender: Indian masculine expression of 21st century traces to 200 CE\u00a0|\u00a0Rajan Luthra<\/strong>\/ DY Works<\/strong><\/span>
\n 17:00-17:20 \u2013 Re-inscribing Language for Social Change\u00a0|\u00a0Fattori Fraser<\/strong>\/ Quantum<\/strong><\/span>
\n 17:20-17:40 \u2013 Consumerism, Religion and Ted Talks\u00a0|\u00a0Sonia Marques<\/strong>\/ Indiz<\/strong><\/span>
\n 17:40-17:50 \u2013 Closing remarks<\/span>
\n 19:00 \u2013 Dinner<\/span><\/p>\nTHE VENUE<\/h2><\/div>
\nLic. Primo Verdad no.10,
\nCentro Hist\u00f3rico de la Cdad. de M\u00e9xico,
\nCentro, Cuauht\u00e9moc,
\n06010 Ciudad de M\u00e9xico<\/p>\nDATE: 30th May, 2020<\/h2><\/div>
\nWe will invite five Mexican companies and NGOs to share some of their current issues and we will offer them possible solutions from a Semiotic perspective; from food to mobility and nature conservation. You will work on their briefs and share your solutions from different backgrounds.<\/p>\n
\n2. Five groups made out of clients and semioticians work for an hour and a half on the problem, trying to think about possible solutions. (Total 1 hour 30 mins.)
\n3. The five teams present the results of the discussion in order to share with the other teams the approaches, methodologies and results. (Total. 1 hour).
\nTo close Clients day we will invite all participants to relax with some nice local snacks, drinks and a free Salsa lesson provided by Claudia Lora, who is an amazing dancer and has also been part of the Semiosfera team; semioticians also know how to follow the signs of dance \u263a<\/p>\nTHE VENUE<\/h2><\/div>
\nP.S. Those boxes in the background is a sign of hard working people: we are moving to our brand new office!<\/p>\n
\nEleuterio M\u00e9ndez 11
\nSan Diego Churubusco
\nCoyoac\u00e1n
\n04120 Ciudad de M\u00e9xico, CDMX<\/p>\nDATE: 27th May, 2020<\/h2><\/div>
\nNot only to Clients but other team members that we work with e.g. creatives. Sometimes we have to communicate semiotic concepts or brand concepts to visual thinkers like designers. Sometimes we have to communicate complex and layered concepts and we don\u2019t have the confidence in our visual skills to bring them to life, in visual formats.
\nWe are happy to offer you a Visual-Semiotics workshop that integrates design thinking and semiotic rigour.<\/p>\n
\n12:30 – 13:00 – All attendees are invited to Centro Cultural del M\u00e9xico Contempor\u00e1neo for registration
\n13:00 – 14:00 – Lunch
\n14:00 – 14:30 – After lunch we all together go to La casa de la Primera Imprenta de Am\u00e9rica for an introduction to the training session
\n14:30 – 15:30 – A walk: exploring social and cultural life in Zocalo
\n15:30 – 15:50 – Coffee Break
\n15:50 – 17:50 – workshop at La casa de la Primera Imprenta de Am\u00e9rica
\n17:50 – 18:00 – Closing remarks<\/p>\n
\n
\nb.<\/span> Analyse social and cultural life in Zocalo \u2013 the main square of the city.
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\nc.<\/span> Know how visual notes relate to semiotic theory, including Peirce\u2019s objects of representation.
\n
\nd.<\/span> Create your own visual notes based on observation of social and cultural life in Zocalo.
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\ne.<\/span> Explore how this visual notes can be used for meaning and information retrieval at a later date.<\/p>\n