{"id":7549,"date":"2022-06-17T01:50:09","date_gmt":"2022-06-17T06:50:09","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=7549"},"modified":"2022-10-17T20:08:27","modified_gmt":"2022-10-18T01:08:27","slug":"peter-glassen","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/peter-glassen\/","title":{"rendered":"Peter Glassen"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Topic:<\/strong> DECODING SWISSNESS \u2013 How the myth of Switzerland was resemiotized | A tribute to Roland Barthes<\/p>\n<p><span style=\"text-decoration: line-through\">\u00a0<\/span><\/p>\n<p>What images do you think of when you hear the word Swissness? The white cross on a red background? The Alps? Or do you think of banks, watches and chocolate?<\/p>\n<p>Landscapes, art, architecture and craftsmanship have always had the function of producing identity. When Switzerland staged its appearance at the Paris World Exhibition in 1900, it was in the form of a \u00abVillage Suisse\u00bb with the aim of promoting tourism. Over the years Switzerland became a symbol of an idyllic ideal. But at the same time, it was the beginning of a constructed national identity with far-reaching consequences lasting up to the present day.<\/p>\n<p>The lecture traces this path: It decodes the myth of \u00abSwissness\u00bb by reviewing many picture examples and concludes by analyzing today&#8217;s efforts to resemiotize national identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Topic: DECODING SWISSNESS \u2013 How the myth of Switzerland was resemiotized | A tribute to Roland Barthes \u00a0 What images do you think of when you hear the&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7549","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=7549"}],"version-history":[{"count":4,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7549\/revisions"}],"predecessor-version":[{"id":7742,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7549\/revisions\/7742"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=7549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}