{"id":7553,"date":"2022-06-17T01:51:19","date_gmt":"2022-06-17T06:51:19","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=7553"},"modified":"2022-07-29T22:18:01","modified_gmt":"2022-07-30T03:18:01","slug":"vijay-parthasarathy","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/vijay-parthasarathy\/","title":{"rendered":"Vijay Parthasarathy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Topic:<\/strong> Resemiotizing towards a more emotionally resonant brand communication:\u00a0 A quadrant analysis model<\/p>\n<p>&nbsp;<\/p>\n<p>I demonstrate how brands, through their marketing and advertising strategies, grow over time to share one of four broad kinds of relationships with their audiences: 1) emotionally mature 2) needy for validation 3) manipulative, through the adoption of tactics such as virtue-signaling 4) inspiring a cult-like uncritical devotion.<\/p>\n<p>I offer an overarching, structured approach towards understanding how brands might reposition their narratives as required, to keep pace with cultural trends and tackle\u00a0emergent need gaps. I propose a three-dimensional Cartesian model that accounts for 1) a brand&#8217;s understanding of its own self-worth, 2) its desire \/ willingness to exchange emotion vis-a-vis its audience and 3) how the relationship between audiences and brands changes over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Topic: Resemiotizing towards a more emotionally resonant brand communication:\u00a0 A quadrant analysis model &nbsp; I demonstrate how brands, through their marketing and advertising strategies, grow over time to share&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7553","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=7553"}],"version-history":[{"count":2,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7553\/revisions"}],"predecessor-version":[{"id":7648,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7553\/revisions\/7648"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=7553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}