{"id":7610,"date":"2022-07-13T22:41:35","date_gmt":"2022-07-14T03:41:35","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=7610"},"modified":"2022-07-29T21:42:06","modified_gmt":"2022-07-30T02:42:06","slug":"alfredo-troncoso","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/alfredo-troncoso\/","title":{"rendered":"Alfredo Troncoso"},"content":{"rendered":"<p><strong>Alfredo Troncoso <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Topic: <\/strong>REVAMPING FOOD PACKAGING FOR A HYPERINDULGENT MARKET: How to incorporate state of the art global codes without contradicting Mexico\u2019s more is more cultural paradigm.<\/p>\n<p>&nbsp;<\/p>\n<p>Cleaner packs and wellness claims have gained traction in the Mexican market, but it has not been easy.<\/p>\n<p>On the one hand, local brands have struggled doing away with their heavy handed use of tradition and chromatic incontinence; only the evidence of obsolescence translated into declining market share has convinced them otherwise.<\/p>\n<p>On the other hand, through the roof obesity statistics notwithstanding, global brands have found it impossible to package food using a more ascetic or at least instrumental framing. Consumers will be grateful for the state of the art design, but say no thank you to products missing a crucial element, namely, <strong>abundance<\/strong>.<\/p>\n<p>We will present the meaning of abundance for Mexico and examples of our work helping brands use the adequate cues in their repackaging efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alfredo Troncoso &nbsp; Topic: REVAMPING FOOD PACKAGING FOR A HYPERINDULGENT MARKET: How to incorporate state of the art global codes without contradicting Mexico\u2019s more is more cultural paradigm. &nbsp; Cleaner&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7610","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=7610"}],"version-history":[{"count":3,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7610\/revisions"}],"predecessor-version":[{"id":7633,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7610\/revisions\/7633"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}