{"id":7652,"date":"2022-07-29T22:48:02","date_gmt":"2022-07-30T03:48:02","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=7652"},"modified":"2022-07-29T22:48:02","modified_gmt":"2022-07-30T03:48:02","slug":"hamsini-shivakumar","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/hamsini-shivakumar\/","title":{"rendered":"Hamsini Shivakumar"},"content":{"rendered":"<p><strong>Topic<\/strong><strong>: <\/strong>The resemiotization of Sugarfree Green to activate 10x growth in e-comm.<\/p>\n<p>The success story of Sugarfree Green illustrates how resemiotization via packaging change led to business growth.\u00a0 Sugarfree is the market leader in the sugar substitutes category in India with a 95% market share.\u00a0 Sugarfree Green is the Stevia variant which wasn&#8217;t growing as per expectations.\u00a0 The change of signs and symbols on the pack led to a 10X growth on e-comm sites and 1.7X growth across all distribution channels.\u00a0 The case study was a finalist at the Market Research Society of India&#8217;s Golden Key Awards for business impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic: The resemiotization of Sugarfree Green to activate 10x growth in e-comm. The success story of Sugarfree Green illustrates how resemiotization via packaging change led to business growth.\u00a0 Sugarfree is&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7652","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=7652"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7652\/revisions"}],"predecessor-version":[{"id":7653,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7652\/revisions\/7653"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=7652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}