{"id":7656,"date":"2022-07-29T22:54:53","date_gmt":"2022-07-30T03:54:53","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/?page_id=7656"},"modified":"2022-07-29T22:54:53","modified_gmt":"2022-07-30T03:54:53","slug":"gemma-jones-malex-salamanques","status":"publish","type":"page","link":"https:\/\/www.semiofest.com\/2020\/gemma-jones-malex-salamanques\/","title":{"rendered":"Gemma Jones &amp; Malex Salamanques"},"content":{"rendered":"<p><strong>Gemma Jones<\/strong><\/p>\n<p>A researcher and strategist specialising in semiotics, cultural insight and futures methods.<\/p>\n<p>Gem is the Director of Insight at Protein Agency where she works with established and start-up organisations to understand early adopter communities and emergent culture.\u00a0 She guest teaches undergrads and post grads from diverse design disciplines in critical research and futuring methods.\u00a0 Gem\u2019s a co-founder of the School of Critical Design, a forum for exploring and teaching experimental methods for design and business to address critical social and environmental issues.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Malex Salamanques<\/strong><\/p>\n<p>A British &#8211; Venezuelan designer &amp; researcher centering her practice at the intersection of semiotics &amp; cultural insight, design and speculative futures.<\/p>\n<p>Malex has been over 20 years practicing and teaching design, and over a decade working in commercial semiotics. She has pioneered Design Semiotics frameworks and methodologies specifically to help brands internationally and across a wide range of categories to optimise communications.<\/p>\n<p>She is part time Director at Space Doctors, an international cultural &amp; creative consultancy specialised in Semiotics alongside running her own studio, Mundano, where she helps disruptive Latam business and start-ups to conceptualise and develop meaningful brands and services that are changing the landscape in their categories.<\/p>\n<p>She is a fellow of the School of Critical Design and she has special interest in understanding how Critical and Speculative Design Practices can help to imagine alternative visions &amp; narratives of futures for Latin America.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Workshop:<\/strong> Re-Semiotizing Futures: Introducing Speculative Design as a Tool for Semioticians<\/p>\n<p>&nbsp;<\/p>\n<p>In\u00a0this mini workshop\u00a0session, we will introduce some core principles of speculative and critical design and highlight where semiotics offers a powerful contribution to the field.<\/p>\n<p>&nbsp;<\/p>\n<p>Key takeaways for participants will be:<\/p>\n<ol>\n<li>New ways to expand how semiotics defines and explores \u2018the future\u2019.\u00a0 Exploring what\u2019s next for trajectories\/ RDE models in order to engage with chaotic and inconvenient futures.<\/li>\n<li>The value critical and speculative design prototyping can bring for the research and insight process through developing and engaging with fictional artefacts of the future.<\/li>\n<li>Understanding how we can re-semiotize these emerging disciplines so that futures prototypes are humanized and culturally specific and sustaining.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gemma Jones A researcher and strategist specialising in semiotics, cultural insight and futures methods. Gem is the Director of Insight at Protein Agency where she works with established and start-up&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7656","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=7656"}],"version-history":[{"count":1,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7656\/revisions"}],"predecessor-version":[{"id":7657,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/pages\/7656\/revisions\/7657"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=7656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}