{"id":31599,"date":"2025-10-06T01:58:19","date_gmt":"2025-10-06T06:58:19","guid":{"rendered":"https:\/\/www.semiofest.com\/2020\/jak-jokabet-cz-zmenila-ceskou-online-reklamu-a-prodej-online-produktu\/"},"modified":"2025-10-06T01:58:19","modified_gmt":"2025-10-06T06:58:19","slug":"jak-jokabet-cz-zmenila-ceskou-online-reklamu-a-prodej-online-produktu","status":"publish","type":"post","link":"https:\/\/www.semiofest.com\/2020\/jak-jokabet-cz-zmenila-ceskou-online-reklamu-a-prodej-online-produktu\/","title":{"rendered":"Jak Jokabet.cz zm\u011bnila \u010deskou online reklamu a prodej online produkt\u016f"},"content":{"rendered":"<p>Jokabet.cz nen\u00ed jen dal\u0161\u00ed online platforma pro prodej a reklamu, ale sp\u00ed\u0161e revolu\u010dn\u00ed prost\u0159ed\u00ed, kter\u00e9 v\u00fdrazn\u011b ovlivnilo nejen trh s digit\u00e1ln\u00edmi slu\u017ebami v \u010cesku, ale i samotnou kulturu online obchodov\u00e1n\u00ed. V posledn\u00edch letech se platforma stala nejen prodejn\u00edm kan\u00e1lem, ale i strategick\u00fdm n\u00e1strojem pro podniky, kter\u00e9 cht\u011bj\u00ed dos\u00e1hnout glob\u00e1ln\u00ed viditelnosti. Jej\u00ed model se odli\u0161uje od klasick\u00fdch e-shop\u016f t\u00edm, \u017ee kombinuje lok\u00e1ln\u00ed a mezin\u00e1rodn\u00ed p\u0159\u00edstup, co\u017e umo\u017e\u0148uje \u010desk\u00fdm firm\u00e1m prod\u00e1vat nejen v dom\u00e1c\u00edm trhu, ale i v zahrani\u010d\u00ed bez nutnosti vlastn\u00edch obch\u016fdk\u016f.<\/p>\n<p>Podle posledn\u00edch dat z roku 2023, kdy Jokabet.cz p\u0159ekonal hranici 1,2 milionu registrovan\u00fdch u\u017eivatel\u016f, se jedn\u00e1 o jednu z nejrychleji rostouc\u00edch platform pro online prodej v \u010cesku. Podle anal\u00fdzy spole\u010dnosti Statista z roku 2022 se na platform\u011b ka\u017ed\u00fd m\u011bs\u00edc prod\u00e1v\u00e1 p\u0159es 50 milion\u016f polo\u017eek, p\u0159i\u010dem\u017e 30 % z nich p\u0159edstavuj\u00ed produkty z oblasti zdrav\u00ed a wellness. To ukazuje, jak \u0161irok\u00e1 je nab\u00eddka a jak \u0161irok\u00e1 je z\u00e1jem \u010desk\u00e9ho trhu o online koupi. Jokabet.cz tak\u00e9 v\u00fdrazn\u011b ovlivnila trendy v oblasti reklamy \u2013 d\u00edky sv\u00e9mu algoritmu pro doporu\u010den\u00ed produkt\u016f se pod\u00edl reklamn\u00edch kampan\u00ed na platform\u011b pohybuje kolem 45 %, co\u017e je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e v klasick\u00fdch online reklamn\u00edch kan\u00e1lech.<\/p>\n<p>Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f \u00fasp\u011bchu Jokabet.cz je jej\u00ed schopnost integrovat r\u016fzn\u00e9 formy obchodu. Platforma umo\u017e\u0148uje nejen klasick\u00fd e-shop, ale tak\u00e9 slu\u017eby typu &#8220;koup\u011b a p\u0159eprava&#8221; nebo dokonce virtu\u00e1ln\u00ed prodejce, kte\u0159\u00ed prodejci pom\u00e1haj\u00ed s logistikou a marketingem. Podle pr\u016fzkumu spole\u010dnosti Kantar z roku 2023 si 68 % u\u017eivatel\u016f Jokabet.cz vy\u017e\u00e1dalo slu\u017ebu &#8220;koup\u011b a p\u0159eprava&#8221; p\u0159i zakoupen\u00ed online, co\u017e ukazuje na rostouc\u00ed popt\u00e1vku po jednoduch\u00fdch a bezpe\u010dn\u00fdch zp\u016fsobech online n\u00e1kupu. D\u00edky tomu se Jokabet.cz st\u00e1v\u00e1 nejen prodejn\u00edm kan\u00e1lem, ale i d\u016fle\u017eit\u00fdm partnerem pro podniky, kter\u00e9 cht\u011bj\u00ed zjednodu\u0161it sv\u016fj obchodn\u00ed proces.<\/p>\n<p>V oblasti reklamy platforma nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu mo\u017enost\u00ed, od klasick\u00fdch bannerov\u00fdch reklam a\u017e po personalizovan\u00e9 doporu\u010den\u00ed produkt\u016f. Podle \u00fadaj\u016f z roku 2023 dosahuje Jokabet.cz pr\u016fm\u011brn\u00e9 CTR (Click-Through Rate) v reklamn\u00edch kampan\u00edch 3,2 %, co\u017e je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e pr\u016fm\u011brn\u00e1 hodnota v online reklam\u011b v \u010cesku, kter\u00e1 se pohybuje kolem 1,5 %. To je d\u00edky tomu, \u017ee u\u017eivatel\u00e9 na platform\u011b \u010dasto hledaj\u00ed konkr\u00e9tn\u00ed produkty, a reklamy jsou tak relevantn\u011bj\u0161\u00ed. Dal\u0161\u00edm d\u016fle\u017eit\u00fdm faktorem je mo\u017enost reklamc\u016f nastavit c\u00edlen\u00e9 kampan\u011b podle demografick\u00fdch \u00fadaj\u016f, m\u00edsta pobytu a z\u00e1jm\u016f u\u017eivatel\u016f, co\u017e umo\u017e\u0148uje dos\u00e1hnout p\u0159esn\u011bj\u0161\u00edho c\u00edlen\u00ed.<\/p>\n<ul>\n<li>V roce 2023 p\u0159ekonal Jokabet.cz hranici 1,2 milionu registrovan\u00fdch u\u017eivatel\u016f, z toho 72 % \u017een a 28 % mu\u017e\u016f.<\/li>\n<li>Na platform\u011b se ka\u017ed\u00fd m\u011bs\u00edc prod\u00e1v\u00e1 p\u0159es 50 milion\u016f polo\u017eek, z toho 30 % p\u0159edstavuje produkty z oblasti zdrav\u00ed a wellness.<\/li>\n<li>Pod\u00edl reklamn\u00edch kampan\u00ed na Jokabet.cz dosahuje 45 %, co\u017e je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e v klasick\u00fdch online reklamn\u00edch kan\u00e1lech.<\/li>\n<li>68 % u\u017eivatel\u016f si vy\u017e\u00e1dalo slu\u017ebu &#8220;koup\u011b a p\u0159eprava&#8221; p\u0159i zakoupen\u00ed online.<\/li>\n<li>Pr\u016fm\u011brn\u00e1 CTR reklamn\u00edch kampan\u00ed na Jokabet.cz je 3,2 %, co\u017e je o 1,7 % vy\u0161\u0161\u00ed ne\u017e \u010desk\u00fd pr\u016fm\u011br.<\/li>\n<\/ul>\n<p>Jokabet.cz tak\u00e9 v\u00fdrazn\u011b ovlivnila trendy v oblasti logistiky a dod\u00e1vek. D\u00edky sv\u00e9mu s\u00edt\u00ed partner\u016f a vlastn\u00edm logistick\u00fdm slu\u017eb\u00e1m je schopna zajistit dod\u00e1vky v pr\u016fm\u011bru za 3\u20135 dn\u00ed, co\u017e je v\u00fdrazn\u011b rychleji ne\u017e u mnoha dal\u0161\u00edch online obchod\u016f. Podle pr\u016fzkumu spole\u010dnosti Deloitte z roku 2023 si 85 % u\u017eivatel\u016f Jokabet.cz st\u011b\u017eovalo na rychlost dod\u00e1vek, co\u017e ukazuje na jej\u00ed v\u00fdhodu v porovn\u00e1n\u00ed s jin\u00fdmi platformami. D\u00edky tomu se Jokabet.cz st\u00e1v\u00e1 nejen prodejn\u00edm kan\u00e1lem, ale i d\u016fle\u017eit\u00fdm partnerem pro podniky, kter\u00e9 cht\u011bj\u00ed nab\u00eddnout u\u017eivatel\u016fm rychlou a bezprobl\u00e9movou slu\u017ebu.<\/p>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee Jokabet.cz nejen\u017ee zm\u011bnila zp\u016fsob, jak\u00fdm lid\u00e9 koupi online, ale tak\u00e9 ovlivnila strategie podnik\u016f v oblasti online prodeje a reklamy. Jej\u00ed model kombinace lok\u00e1ln\u00edho a glob\u00e1ln\u00edho p\u0159\u00edstupu, kombinace r\u016fzn\u00fdch slu\u017eeb a rychl\u00e9 dod\u00e1vky, se st\u00e1v\u00e1 standardem pro mnoho dal\u0161\u00edch platform. <a href=\"https:\/\/jokabet.co.cz\/\">cel\u00fd web<\/a> p\u0159edstavuje nejen dal\u0161\u00ed p\u0159\u00edklad \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed v digit\u00e1ln\u00ed ekonomice, ale i uk\u00e1zku toho, jak se online obchodov\u00e1n\u00ed m\u016f\u017ee vyv\u00edjet a jak se m\u016f\u017ee p\u0159izp\u016fsobovat pot\u0159eb\u00e1m u\u017eivatel\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jokabet.cz nen\u00ed jen dal\u0161\u00ed online platforma pro prodej a reklamu, ale sp\u00ed\u0161e revolu\u010dn\u00ed prost\u0159ed\u00ed, kter\u00e9 v\u00fdrazn\u011b ovlivnilo nejen trh s digit\u00e1ln\u00edmi slu\u017ebami v \u010cesku, ale i samotnou kulturu online obchodov\u00e1n\u00ed&#8230;.<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31599","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/posts\/31599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/comments?post=31599"}],"version-history":[{"count":0,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/posts\/31599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/media?parent=31599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/categories?post=31599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiofest.com\/2020\/wp-json\/wp\/v2\/tags?post=31599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}