Maitreyee is the global research lead at Rakuten Viki, working at the intersection of design, technology, and business. With a grounding in psychology and anthropology, and 12 years’ experience across agencies & product ends, she enjoys navigating eclectic business challenges using culture as a lens to better understand behaviour.
Jayanth’s expertise lies in seamlessly integrating technology into research methodologies while advocating for in-field observation with a focus on cultural and behavioural aspects. Currently he heads Qualitative CoE for MetrixLab + Toluna AMEA, collaborating globally to innovate products and services. Previously, his insights have featured at ESOMAR, Qual360, and MRS.