Team Member
Peter Glassen
Brand Consultant and Semiotician
Peter Glassen is from Switzerland and advises and supports companies and organizations in the strategic development of their brands. He earned his doctorate at the University of Basel. His dissertation was a media science study of the Nike, Adidas, and Puma brands. The work examines mythologically staged images in brand advertising. As the founder of the Swiss expert network for applied semiotics (semiotics.ch), he focuses on cultural codes and signs. In addition to his work as a consultant, he is a university lecturer for semiotics and visual literacy.