Organizer
Sónia Marques
Commercial Semiotician
Sónia is based in Lisbon, Portugal. She founded Indiz in 2003, a company pioneering in market research with a cultural angle. Her work at Indiz applies semiotics, cognitive linguistics, narratology, discourse analysis, and anthropology. Going beyond the analysis of how consumers perceive communication, she focuses on the messages clients such as Lipor, Super Bock Group, Sonae, and Auchan convey. She is a guest lecturer at Porto Business School and participates regularly at Semiofest, the international congress for commercial semioticians. Her studies include Sociology from Universidade de Coimbra, Development Economy from Antwerpen Universiteit, and Communication Studies from Universidade Nova in Lisbon.