News / Blog

Vladimir Djurovic

Vladimir founded the leading China-originated global brand consultancy Labbrand in 2005, and MADJOR in 2016 to focus on designing digital brand experiences. Over the past decade, he has assisted over 100 companies to understand the Chinese market, position their brands, and execute strategies in China and abroad. With an innovative mind, a scientific approach, and … Continued

Sarah Johnson

Sarah Jane Johnson is a principal at Athena Brand Wisdom, a Toronto-based market research agency specializing in all aspects of brand experience.  In a past life she was an Account Planner at a number of Ad Agencies, including BMP DDB (London), Kirshenbaum & Bond (New York) and TBWA Chiat Day (Toronto).  Sarah’s semiotic experience ranges … Continued

Samuel Grange

Samuel Grange studied with French pioneer of applied semiotics Jean- Marie Floch and is a specialist of semiotics, applied to innovation and positioning programs and is a thought leader in applied semiotics. Has applied his knowledge in marketing consultancy, design and research agencies for many major companies, as well as small startups in most of … Continued

Luca Marchetti

Luca Marchetti is professor and researcher at the ESM Ecole Supérieure de Monde of the Uqàm University in Montréal (CA) and senior lecturer at the IFM Institut Francais de la Mode in Paris (F). Based between Paris and Montréal, he works internationally as brand consultant and exhibition curator. Beside his collaborations with magazines such as … Continued

Kaie Kotov

Kaie Kotov is a semiotic expert and consultant, founder and CEO in semiotic insight company Padmare (former Mängiv Inimene). She specialises in social innovation, working with social innovation co-design accelerators in Estonia. Her academic research is on community-based innovation, focusing on the role of habits in the social dynamics and institutional change. Kaie has 10 … Continued

Jeff Hecker

Jeff Hecker is a seasoned marketing and UX researcher and strategist. As a RIVA-trained moderator, Jeff is fluent in conventional qualitative approaches such as focus groups and interviews, online qualitative approaches, user research of all kinds, and of course semiotics. Jeff’s 19 years of experience includes work at ad agencies like MacLaren McCann, JWT, and … Continued

Gabriela Pedranti

Gabriela Pedranti holds a Bachelor of Arts degree in Communications from the University of Buenos Aires and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona). She also did a postgraduate course on Literary Criticism in the Print Media at IDEC/UPF. She has been trained in the art of translation and interpreting at International … Continued

Charles Leech

Charles Leech is a partner at ABM Research, a global qualitative boutique that delights in the more muscular strata of consumer insights. Since his PhD in Applied Semiotics & Media Studies from QUT in 1999, he’s contributed to ABM’s triangulated research approach on projects from AB-InBev to Nestlé to Unilever on everything from light beer … Continued

Alpana Parida

Over a 30-year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products – and strong brands are built in culture and she helms India’s largest brand Strategy & Brand Design firm that uses semiotics to both decode consumer and category and encode the solutions in design. Prior to … Continued