Monthly Archives: April 2012

Semiofest 2012 Programme Rough Outline

The rough outline to SemioFest agenda is now available to view here. We have an exciting lineup of speakers who are presenting a wide gamut of ideas. Kicking off with our keynote speakers Prof Paul Cobley and Mark Taylor of Mr Mark Taylor’s Brand Emporium who will be followed by a line up of academics and practitioners presenting perspectives on semiotics.

Topics, co-creation slots

There is great momentum behind SemioFest. We are finalising all arrangements. We have more than enough abstracts for all the presentation slots. We just need to confirm exactly who will be presenting and when.

Just to give you an idea though there are abstracts on the following topics and this does not include Keynotes, Panels or Co-Creation slots:

  • Semiotics of luxury brands
  • Digital flows and cultural codes
  • Semiotics and the semantic web
  • Index for benchmarking brands
  • Semiotics and brand Equity
  • Social media strategy
  • Rhetoric in advertising
  • Rhetoric in product design
  • Archetypes and pattern analysis
  • Colour semiotics
  • Semiotics and urban gaming
  • Qual and quant text mining
  • Crowdsourced semiotics