Agenda 2012

Friday 25th May, 2012
08:00-09:00 Registration; Networking
09:00-09:15 Welcome Address by the Organizing Committee
09:15-09:25 Interactive   Ice-Breaker
09:25-10:10 Paul Cobley, Professor London Metropolitan UniversityProvocative and stimulating view on the state of academic semiotics and some future   directions with a focus on modelling systems theoryKeynote Speech followed by Q&A session
10:10-10:25 Coffee/Tea   Break; Networking
10:25-11:45 SHOWCASE ANALYTIC TECHNIQUES A:Interesting methodologies and analytic tools from all around the world
10:25-10:30 A member of the committee: Short intro about the themes and presenters
10:30-10:45 Maryam M. Daroodi: Semiotics of Colour (TBC)
10:45-11:00 Paolo Odoardi: Semiotics and Social Media Marketing: the case of CIBUS
11:00-11:15 Krzysztof Polak & Marzena Żurawicka: How can we measure the meaning of ads? Semiotic Index – Experimental Tool for Commercial Market
11:15- 11:30 Fredrik Goffhé: Design Rhetoric Methodology in Product Design (DRM)
11:30-11:45 Charles Leech: North American Semiotic Toolbox: Beginner and Intermediate Instruments
11:45-13:00 CO-CREATION BRAND TASK Work in groups
11:45-12:00 Definition of Theme
12:00-12:40 Work in Groups
12:40-13:00 Sharing Results
13:00-14:00 Lunch
14:00-15:15 PANEL DISCUSSIONApplication to internet and social mediaHow brand owners can use semiotics to improve their digital properties?What can semiotics bring to the table?Names to be confirmed
14:00-14:50 Debate about key points from core members of panel to initiate discussion
14:50-15:15 Sharing back; Q&A
15:15-16:15 CREATIVE INSPIRATION SLOTS
15:15-15:45 Thierry Mortier, Semiotic Architect (www.semiotic.tv)
15:45-16:15 Chris Arning, Creative Semiotics (TBC)
16:15-16:30 Coffee/Tea Break; Networking
16:30-18:30 SHOWCASE ANALYTIC TECHNIQUES B: Interesting methodologies and analytic tools from all around the world
16:30-16:35 A member of the committee: Short intro about the themes and presenters
16:35-16:45 Janis Wilson: Archetypology: Using Archetypal Pattern Analysis
16:50-17:00 Ricardo Monteiro: Semiotic Evaluation of Rhetorical Strategies in Ads
17:05-17:15 Gabriele Ferri: Urban Games and Multi-Cultural Dialogue
17:20-17:30 Kristian Bankov & Dimitar Trendafilov: Commercial Semiotics in the University Study Programs: The NBU Case
17:35-17:45 Sandy Santra: Semiotics and Artificial intelligence: Your Kids Are Smarter Than You 
17:50-18:05 Massimo Leone: Semiotics and Innovation
18:10-18:25 Gabriela Pedranti: Analysing Social Discourse
18:30 Wrap Up of Day 1;
Saturday 26th May, 2012
08:30-9:00 Registration; Networking
09:00-9:45 Mark Taylor, Mr. Taylor’s Brand Emporium: Pimping Semiotics (Provocative and stimulating view from a brand consultant and account planner on the value of   semiotics and some likely future directions for the field.) Keynote Speech followed by Q&A session
9:45-10:35 SHOWCASE ANALYTIC TECHNIQUES CInteresting methodologies and analytic tools from all around the world
9:45-9:50 A member of the committee: Short intro about the themes and presenters
9:50-10:05 Ajitesh Ghose: Computational natural language processing: An integrative quali-quant approach
10:05-10:20 Martha Arango: From local to global and back to the original
10:20-10:35 Lucia Neva and Maria Salamanques: Looking Through: A conversation on Graphic Design, Materiality & Semiotics
10:35-11:00 Coffee/Tea Break; Networking
11:00-13:00 LONGER PRESENTATIONSKeynote Speeches followed by Q&A session
11:00-11:30 Tim Stock: Semiotics and Framing Cultural Insights via Digital Networks
11:30-12:00 Anne-Flore Maman Larraufie: Structural Semiotics and Brand Meaning (focus on Luxury Brands)
12:00-12:30 Kay O’Halloran (presenting remotely from Singapore): Analysing and Modeling Semiotic Phenomena using Interactive Software
12:30-13:00 Q&A Session
13:00-14:00 Lunch
14:00-15:00 Panel DiscussionDemonstration of Value, Questions of ROINames to be confirmed
14:00-14:45 Debate about key points from core members of panel to initiate discussions
14:45-15:00 Sharing back; Q&A
15:00-15:30 Coffee/Tea Break; Networking
15:30-16:45 Showcase Analytic Techniques D: Interesting methodologies and analytic tools from all around the world
15:30-15:35 A member of the committee: Short intro about the themes and presenters
15:35-15:50 Michael Bensinger-Colton: Applied Zoosemiotics for Shopper Marketing
15:50-16:05 Jerry Clode: Rubbish Dumps, Rollercoasters and Live Semiotics
16:05-16:20 Dario Compagno:  Quali-Quantitative Instruments for   the Semiotic Analysis of Social Media
16:20-16:35 George Rossolatos: Semiotics and Brand Equity
16:40-16:55 Chris Arning: Crowdsourced Semiotics and the Semantic Web
16:55-17:50 Panel Discussion: Visual Semiotics and the World of Design. Names to be confirmed
16:55-17:30 Debate about key points from core members of panel to initiate discussions
17:30-17:50 Sharing back; Q&A
17:50-18:00 Capturing final thoughts; Impressions of Semiofest 2012; Feed-back