全球化与本土化的融合：一场跨文化的符号学思维庆典
第一天 上午：文化趋势——探索改变的视野
这一环节中会探讨如社交媒体、游戏行业等科技社会的发展，以及媒体内容和影视作品，从而探寻应用符号学在这些领域中如何发挥作用并且引导改变的发生
Opening Remarks from Program Chair Vladimir Djurovic, Labbrand
[Keynote] Cynics, Netizens and Safe Rebels – the changing values of young Chinese consumers
By Duncan Hewitt, author of Getting Rich First: Life in a changing China
Netnography & Structural Semiotics for FB Campaign Evaluation
By Anne-Flore Maman Lauraffie, Ph.D, SémioConsult
Semiotics & Understanding Iconic Triggers in the Brain
By Chris Arning, Creative Semiotics & Heather Andrews, Neuro Insights
Fake is the New Real
By Ashley Mauritzen, Let Them Eat Cake
第一天 下午：成功应用——客户案例研究
这一环节中与会者可以分享使用应用符号学解决客户需求的案例——包括市场营销、品牌建设、设计、产品开发及传播等领域
Application of Brand Curation Methodology
By Martina Olbertova, Brand Curator
Case Study of Gaming to Share the Findings of Semiotic Analysis
By Samuel Grange, The Semiotics Factory
Case Study of Decoding the Urban
By Magali Menant & Katja Hellkoetter, Constellations
Selling Semiotics as a Research Method in the US
By Charles Leech, ABM Research & Sarah Johnson, Athena Brand Wisdom
第二天 上午：本土喜好，符号学思维与亚洲特质
这一环节中将会探索亚洲文化(中国/韩国/日本/东南亚)的特性以及应用符号学思维的运用
Connecting with Contemporary Chinese Women
By Jo Yi, Added Value
Meaning and Cultural Role of Technology, Science Fiction and Star Wars in China
By Panos Dimitropoulos, Added Value
Cultural Markedness: Proposal of a Semiosis Model
By Jia Peng, Southwest University for Nationalities
The Connotations of the Blank Signs in Traditional Japanese Culture
By Lucy Lee, Sichuan University
[Panel] Diversity and How Semiotics Should Approach It
By Malcolm Evans
第二天 下午：方法论的创新——推动符号学继续发展
这一环节与会者可以围绕应用符号学工具及其运用与进一步发展展开讨论
Semiotics of Colour
By Kishore Budha, University of Leeds
Triangulation of Design Semiotics
By Andris Teikmanis, Art Academy of Latvia
Semiotics and Design Thinking: a Foresight Approach for Building Cohesive, Resilient Brand Ecosystems
By Goran Matic, Mary Myers, OCAD University & Christine Chastain, Platforme
形式：日程中将会包含不同演说、小组讨论、互动演练与游戏以及主题演讲。
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