Semiofest 2014 Keynote announced!

Cynics, netizens and safe rebels – the changing values of young Chinese consumers What are the values of China’s young generation, growing up amidst a wave of diverse and sometimes contradictory forces? How far has the rise of individualism – and the influence of international culture – changed young people’s relationships with China’s traditional culture […]

Who Are Speaking at Semiofest 2014?

Semiofest has attracted a variety of excellent speakers this year. Check out who they are! View program and presentations at Semiofest 2014 Speakers Andris Teikmanis   Dr. Andris Teikmanis is Vice Rector of the Art Academy of Latvia (since 2007). He is a professor in the fields of Visual Semiotics, Soviet Art History and Art and Design […]

Training: Understanding and Applying Semiotics

Semiofest is proud to announce a semiotics training program (May 25th, 2014), which will introduce participants to semiotics research and interpretive methods from the four perspectives of consumer research, brand strategy, brand communication, and branded design. The trainer for the program is Dr. Anne-Flore Maman Larraufie, Ph.D. a leading practitioner and academic expert in the […]

Shanghai Flaneur Walks

This year at Semiofest, besides the main program, we are bringing you fun extra activities on the 3rd day! With Shanghai Flaneur Walks, we are taking the semiotics discussion into the urban realm and use flânerie as a methodology to decode the city’s signs and symbols. PARAMETERS: Theme: Urban Semiotics Date: May 25, 2014 from 10:00 am to […]