After reviewing many excellent submissions, we are putting together an exciting program. Here are some highlights!
Global Meets Local: A Cross-cultural Celebration of Semiotic Thinking
DAY 1 AM: TRENDS IN CULTURE – EXPLORING THE HORIZONS OF CHANGE
Opening Remarks from Program Chair Vladimir Djurovic, Labbrand
Netnography & Structural Semiotics for FB Campaign Evaluation By Anne-Flore Maman Lauraffie, Ph.D, SémioConsult
Semiotics & Understanding Iconic Triggers in the Brain By Chris Arning, Creative Semiotics & Heather Andrews, Neuro Insights
Fake is the New Real By Ashley Mauritzen, Let Them Eat Cake
DAY 1 PM: SUCCESSFUL APPLICATIONS – CLIENT CASE STUDIES
Case Study – Application of Brand Curation Methodology By Martina Olbertova, Brand Curator
Case Study of Gaming to Share the Findings of Semiotic Analysis By Samuel Grange, The Semiotics Factory
Case Study of Decoding the Urban By Magali Menant & Katja Hellkoetter, Constellations
Selling Semiotics as a Research Method in the US By Charles Leech, ABM Research & Sarah Johnson, Athena Brand Wisdom
DAY 2 AM: LOCAL FLAVOR, SEMIOTIC THINKING AND ASIAN IDENTITY
Dialogue with Prof. Kumiko Tanaka-Ishii on Semiotics of Programming / Semiotics of the Void (TBD)
Connecting with Contemporary Chinese Women By Jo Yi, Added Value
Meaning and Cultural Role of Technology, Science Fiction and Star Wars in China By Panos Dimitropoulos, Added Value
Cultural Markedness: Proposal of a Semiosis Model By Jia Peng, Southwest University for Nationalities
[Panel] Diversity and How Semiotics Should Approach It By Malcolm Evans
DAY 2 PM: METHODOLOGICAL INNOVATIONS – MOVING THE DISCIPLINE FORWARD
Semiotics of Colour By Kishore Budha, University of Leeds
Triangulation of Design Semiotics By Andris Teikmanis, Art Academy of Latvia
From Matter to Culture to Brand: Objects that tell us what consumers desire and need By Maria Salamanques & Rosie Picton, Space Doctors
Semiotics and Design Thinking: a Foresight Approach for Building Cohesive, Resilient Brand Ecosystems By Goran Matic, Mary Myers, OCAD University & Christine Chastain, Platform
Download the Complete Semiofest 2014 Program
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