Global Meets Local: A Cross-cultural Celebration of Semiotic Thinking
DAY 1 AM: TRENDS IN CULTURE – EXPLORING THE HORIZONS OF CHANGE
[Keynote] Cynics, Netizens and Safe Rebels – the changing values of young Chinese consumers
By Duncan Hewitt, Newsweek Correspondent
Netnography & Structural Semiotics for FB Campaign Evaluation [pdf] [Youtube]
By Dr. Anne-Flore Maman Larraufie, Ph.D, SémioConsult
Fake is the New Real [pdf] [Youtube]
By Ashley Mauritzen, Let Them Eat Cake
DAY 1 PM: SUCCESSFUL APPLICATIONS – CLIENT CASE STUDIES
Application of Brand Curation Methodology [pdf] [Youtube]
By Martina Olbertova, Brand Curator
Case Study of Gaming to Share the Findings of Semiotic Analysis [pdf] [Youtube]
By Samuel Grange, The Semiotics Factory
Case Study of Decoding the Urban [pdf] [Youtube]
By Magali Menant, Constellations
End of the Lines [Youtube]
By Liz Hingley
[Video] Selling Semiotics as a Research Method in the US [pdf] [Youtube]
By Charles Leech, ABM Research & Sarah Johnson, Athena Brand Wisdom
[Activity] Selling Semiotics Better
DAY 2 AM: LOCAL FLAVOR, SEMIOTIC THINKING AND ASIAN IDENTITY
Connecting with Contemporary Chinese Women
By Jo Yi, Added Value
Meaning and Cultural Role of Technology, Science Fiction and Star Wars in China
By Panos Dimitropoulos, Added Value
Cultural Markedness: Proposal of a Semiosis Model [pdf] [Youtube]
By Jia Peng, Southwest University for Nationalities
The Connotations of the Blank Signs in Traditional Japanese Culture [pdf] [Youtube]
By Lucy Li, Sichuan University
[Panel] Diversity and How Semiotics Should Approach It [Youtube]
By Malcolm Evans
DAY 2 PM: METHODOLOGICAL INNOVATIONS – MOVING THE DISCIPLINE FORWARD
Semiotics & Understanding Iconic Triggers in the Brain [pdf] [Youtube]
By Chris Arning, Creative Semiotics & Heather Andrews, Neuro Insights
Semiotics of Colour [pdf] [Youtube]
By Kishore Budha, University of Leeds
Triangulation of Design Semiotics [pdf] [Youtube]
By Andris Teikmanis, Art Academy of Latvia
China Design Trends [pdf] [Youtube]
By Xiaojing Huang, YANG DESIGN
View also:
Semiotics Design Thinking Foresight Approach for Cohesive Resilient Brand Ecosystems [pdf]
By Goran Matic, OCAD University
“Island 6”: The Aesthetics of Paper and LED in a Cultural Journey of Meaning [pdf]
By Panos Dimitropoulos, Added Value
A Train of Thought from Diversity to the Void [pdf]
By Thierry Mortier
Download the Complete Semiofest 2014 Program
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