Gwen will be presenting "Paris and New York: When Visual Identity Meets Architecture in Museums" - 4th June
Gwen is currently working as a Semiotician and International Research Director (Harris Interactive, BVA). In parallel, she is a 4-year PhD Student at University Paris 4. Areas of investigation of her research include the manner in which museums create their visual identity and the type of organizational dynamic which these institutions required to manage the issue. The research addresses how branding, design and architecture offer solutions for museums.
Gwen frequently works with universities and schools, providing lessons about semiotics, ethnosemiotics and brand management. She also works on projects with the Center for Architecture, NYC, on issues such as cultural identities and the relationship between architecture and graphics.