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- Semiotics Love Dinner € 50.00
- Day Conference Fee – 4th June € 100.00
- Day Conference Fee – 5th June € 100.00
3rd June
The training session aims to explain how semiotics works, to help understand where the legitimacy of the discipline comes from and what to use it for. It will be focused on typical Parisian themes : luxury and innovation.
This session is meant for marketers, creative profiles and anyone interested into how to develop a rational approach to signs and meaning and for semioticians who want to explore applications on those subjects.
The session will be hosted by Samuel Grange and Luca Marchetti, two of the top French semiotic specialists. This is a unique chance to learn from the best.
4th June
09:00-09:30
Registration + Coffee
09:30-09:40
Welcome Address
9:40-10:25
Keynote address Nathalie Cottin – Art Director, Monoprix & José Lévy – Designer
10:25-10:40
Q&A
10:40-11:10
Coffee break
Presentations Falling in Love with Reality
5x presentations 15 mins + 5 mins Q&A:
11:10-11:30
Adeyemi Adegoju – “Semiotic Resources in Nigeria’s ‘Heart of Africa’ Nation Branding Discourse”
11:30-11:50
Max Leefe – “Achtung, achtung or how I made the hard-headed Germans fall in love with semiotics”
11:50-12:10
Alpana Parida – “Rejuvenation of an Indian News Channel”12:30- 12:50
12:10-12:30
Marta Pellegrini – “Less is more? Perception and Absence: Images Meaning and Narration Without Words”
12:50-13:50
Lunch Break
13:50-14:35
Round Table – Falling in Love with Reality
Presentations Falling in Love with Diversity
4x presentations 15 mins + 5 mins Q&A
14:45- 15:05
François Bobrie, Jean Hénaff – “From design to forms of living; how luxury Swiss watches are telling their extraordinary world”
15:05 – 15:25
Anna Niewiadomy, Maciej Biedzinski, & Paulina Goch-Kenawy – “With love to the„ Uncanny” – cultural familiarisation strategies of the Other.”
15:25- 15:45
Janaina Quintas Antunes & Priscila Zanganatto Mafra – “Interactivity, Glocality and the Unclassifiable Hypermedia Multiculturalism: Real-world applications and implications through the eyes of applied Socio-semiotics”
15:45 – 16:05
Ximena Tobi – “From the collective map to the cultural map: a semiotic analysis of place awareness”
16:05-16:25
Coffee Break
Presentations Falling in Love with Diversity
4x presentations 15 mins + 5 mins Q&A
16:25-16:45
Bérénice Mariau – “The emotional rhetoric of personal drama on television news”
16:45-17:05
Mariane Cara – “Brazilian culture and popular fashion: falling in love with body image?”
17:05 -17:25
Natalia Hoffmann – “New era of branding solutions: Merging Semiotics with Cognitive Sciences”
17:25-17:45
Xiaojing Huang – “China Sub-culture Lifestyle Study”
17:45-18:05
Final Q&A session
18:05-19:30
Networking
4th June
19:30 – 23:00h
This is the occasion to create great contacts and meet the « fine fleur » of the universe of semiotics around a themed buffet. Get to know each other, share your passions and love for semiotics.
5th June
09:30-10:00
Registration + Coffee
10:00-10:45
Round Table – Falling in Love with Diversity
Presentations Falling in Love with the Extraordinary
5x presentations 15 mins + 5 mins Q&A:
10:45-11:05
Li Fang – “Does luxury make prestigious places?”
11:05-11:25
Krzysztof Polak – “From nobleness to authenticity – The language of premium”
11:25-11:45
Sarah Jane Johnson & Jeffrey Hecker – “Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in America?”
11:45-12:05
Gwenaëlle de Kerret – “Paris and New York: When Visual Identity Meets Architecture in Museums”
Coffee break
12:05-12:25
Grant Venner – “Towards an Eco-Semiotics (or ‘Semiotics goes Gardening’)”
12:25-12:45
Timothy Stock – “Mapping the Death and Rebirth of Indulgence”
12:45-13:05
Emily Groves – Poster Presentation “Semojiotics: local communication with a global language”
13:05-14:05
Lunch break
Presentations Falling in Love with Semiotics
1 presentations 15 mins + 5 mins Q&A
14:05-14:25
Vladimir Djorovic – ‘Falling in Love with Semiotics’
14:25-14:45
Q&A session
14:45-15:30
Round Table – Falling in Love with the Extraordinary
15:30-15:45
Coffee break
15:45-16:30
Keynote address Prof. Theo Van Leeuwen – Emeritus Professor at the University of Technology, Sydney, and Professor of Language and Communication at the University of Southern Denmark
16:30-16:50
Final Q&A session
16:50-17:00
Goodbye Address
17:00-17:20
Networking + Closing
6th June
Experimenting a Semiotic Adventure on real cases.
PSA (Peugeot & Citroen) and Essilor (n°1 in optic).
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