Sarah will be presenting "Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in America?" - 5th June

Sarah Johnson is a commercial semioticianwho has conducted analyses ranging from obesity in American popular culture to a historical analysis of Ritz Cracker advertising.
In a past life, Sarah worked as an Account Planner at agencies in New York, London, and Toronto which has given her a rich understanding of the cultural nuances in all three markets.
Sarah has worked in almost every category and with every customer target; from confectionery to cars, from technology to toys, from packaged goods to pharmaceuticals, from financial services to food, and from women and children to boomers and business decision-makers. Some of her clients include Kraft, Procter & Gamble, Volkswagen, Sony, AbbVie, Walmart, Coca Cola and Eli Lilly.
Sarah studied Anthropology, Philosophy and English at McGill University and went on to pursue further studies in English at Cambridge.
Sarah is a member in good standing of the Qualitative Research Consultants Association (QRCA), the Marketing Research and Intelligence Association (MRIA).She has presented at conferences and colleges on a range of market research topics.


Sarah loves to present at Semiofest because...

Because Semiofestis the ONLY Semiotics conference in the world that showcases semiotics from a commercial perspective.
Because the conference is collaborative and collegial, and allows you to mix with great minds from all around the world.
Because it’s in Paris in Springtime! And things don’t get much better than that...



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