Training – THE FUNDAMENTALS OF SEMIOTICS

Because learning from those who “do” is the best way to truly understand the practical side of research, Semiofest offers two sessions of training prior to the sharing of the different works on 4th and 5th.

From 9:00 am until 12:30 pm

At This training session aims to explore semiotic applications on typical Parisian themes : luxury and innovation.

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€100

This training session aims to explain how semiotics works, to help understand where the legitimacy of the discipline comes from and what to use it for.

The session is meant for marketers, creative profiles and anyone interested into how to develop a rational approach to signs and meaning.

In this session, you’ll learn the principles of semiotics, its main tools and when and how to use it and you’ll get to start applying it to better perceive its strengths and difficulties