Semiofest Tallinn review by Chris Arning

Semiofest 2016 in Tallinn is over and we’re looking forward to Semiofest 2017. Chris Arning of the board of Semiofest has shared with us his thoughts, impressions and highlights on why Semiofest Tallinn turned out to be such a great event. See more in his blog at

Semiofest Boot Camp
One of the teams at Semiofest Boot Camp working with Let’s Do It World branding ideas
From his blog: “As in Paris last year, we had a Boot Camp where we invited clients to come with a client communication problem to submit to a team of semioticians. This year, there were two groups. The group upstairs worked for Upmade Certificate. Downstairs we were working for Let’s Do it World, an Estonian organisation founded in 2008 that aims to clean up the world’s rubbish through galvanising a volunteer army. They wanted some ideas for the campaign for a proposed September 2018 Global Clean Up day – billed as a simultaneous rubbish pick up day. We split into 5 groups each focusing on a different facet of the business problem. One team focused on waste and how to think about it, another 2 on auditing the Let’s Do It brand to evaluate how it might be improved and the other two teams focused on the demographic target and on advocate groups. Some great insights from all this – about what waste is future waste. From the brand team a sonic signature, a radical idea about targeting 6-16 year olds and Olympians.”
We’re truly glad that Chris agreed to facilitate the boot camp and we were able to work with a team whose goal is to have such an important environmental and social impact to the world.

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