SEMIOFEST Board of Directors

Semiofest is a not-for-profit organization that has a Board of Directors which works in conjunction with a local organizing team. Members of the Board are:
Chris Arning
Chris has 14 years of experience in brand planning, consumer insight and in applied semiotics. He spent 8 years at consumer enabled brand consultancy Flamingo where he left as the Head of semiotics. Since setting up Creative Semiotics Lt.d in 2010 Chris has worked for and with companies such as SABMiler, BBC, Volkswagen, Unilever, and Boots. Chris is Co-Founder of Semiofest and Founder of the Semiotic Thinking Group on LinkedIn.
Hamsini Shivakumar
Hamsini Shivakumar is a co-founder of Leapfrog Strategy Consulting, one of India’s premier brand consulting companies as well as of Semiofest, the un-conference for applied semiotics practitioners. Prior to starting Leapfrog in 2007, she was Strategy Head at JWT Mumbai, member of the National Planning Council at JWT India and Regional Planning Director for Asia on Unilever. Her twenty-five year career spans consumer insights, brand strategy, communication planning and innovation. She has worked on a diverse range of product categories, brands, consumer groups and virtually every kind of strategic issue or challenge that brands face. She is a trained Semiotician and a prolific writer on consumer and brand issues in International and Indian publications.
Lucia Laurent-Neva
Lucia is a designer and anthropologist specialising in design semiotics and material culture. She is experienced in the development of tools for cultural analysis and design innovation through the application of design theoretical principles, anthropological and semiotic thinking. She is skilled in strategy, product & brand innovation. Lucia has over 15 years of experience working for commercial clients around the globe. She is the founder of Visual Signo, UK and Co-Founder of Semiofest.