Topic: Consumerism, Religion and Ted Talks


This presentation is about how religious meanings are shifted from the religious to the commercial context. It reveals how cultural spaces, like religious belief and preferences of consumption – apparently so distinct and incongruous – are part of continuous social and cultural mechanism. Understanding this resemiotization between the fields of religion and consumption will help the audience to understand the ¨religion¨ configurator and to appreciate how culture and experience of daily life, consumption and brands are heirs to the religious structure. Resemiotization of religion through consumption is useful in understanding successful cases in communication, including such brands as Apple, products like iPod and even simple trips to a hypermarket.