A researcher at the Cultural Studies Department at the College of the Northern Borderland (Colef) in Tijuana. Max has an extensive experience in consulting for the public and the private sector. He earned his Ph.D. in Sociology at Wageningen University in Holland and a M.A in Semiotics at Tartu University in Estonia.

Anthropologist and semiotician, Master in Design, Information and Communication. Estefania has more than 8 years of experience in public and private consulting in the international market innovating with the application of semiotic methodologies. Estefania is also a professor of Semiotics, Anthropology, Marketing & Advertising and a Jazz musician.

Anthropologist specialized in youth culture. He has an experience in consulting for the public and the private sector. Ian is the CEO of Semiosfera consulting. He is also a passionate musician and the bass player of Da Punto Beat.

Lithuanian philologist, specialising over fourteen years in communication for advertisement and marketing publishing, media planning, and creative advertisement agencies. Skilled in development and implementation of brand communication strategies. Experienced event manager. Currently studying Digital Communication at ICONOS, Instituto de Investigación en Comunicación y Cultura.