Tag Archives: social media

Quali-Quantitative Instruments for the Semiotic Analysis of Social Media

by Dario Compagno, Semiotic Researcher, Logos.S, Italy

How can we analyze thousands and thousands of tweets semiotically? We cannot read them one by one, and even if we could, it would be impossible to make ourselves an idea of their global sense.

What we need then is the aid of a software, able to find statistically significant patterns and to draw diagrams that we can interpret.

This presentation will present a case study (about the positioning of four pop-drink brands in a fairly large twitter corpus) and will quickly address these two theoretical questions:

– what is the difference between a corpus and a text?

– what does a semiotician gain by using statistical software?