The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics & cultural insight

We’ve been trying to turn our backs on PowerPoint. We’ve been building interactive flash based tools instead. The tools we’ve developed for Philips, the Guardian, and Diageo, mean that our clients can freely make connections within our work; they are not hamstrung by the linear nature of PowerPoint.
PowerPoint and other presentation tools don’t only have an effect on our client’s thinking – but our own. The PowerPoint document is always prone to revert to type. By incorporating more interactive graphic UI into our work from the outset we believe that it will truly improve the way that we think and work. PowerPoint is a stifling carapace, and time has come for metamorphosis.
This paper will set out to argue that semiotics and cultural insight should be leading the way in the presentation of data, it is vital not just for our commercial well-being but for the quality of our thinking. A debrief is good for thinking, looking forward we think the interaction between analysis and presentation tools will be seamless, to the benefit of both. After all; the medium is the message.

Linkedin profile: uk.linkedin.com/pub/samuel-barton/23/10b/92b