Semiofest 2013, May 31st and June 1st, Barcelona, Spain.
P R O G R A M M E
FRIDAY, MAY 31ST, 2013
|09:45-10:00||Opening video and Welcome Address by the Organizing Committee|
|11:00-11:15||Mini Break; Networking|
|11:15-12:15||Keyspeakers: Malcolm Evans and Gemma Jones, Space Doctors, UK. Making Semiotics Useful.
|12:15-12.30||Coffee/Tea Break; Networking.
|12:30-12:45||Massimo Leone, Italy. The semiotics of buzz.|
|12:45-13:00||George Rossolatos, Germany. Interpreting advertisements with semiotic content analysis.
|13:00-14:30||Lunch at La Dolça Herminia|
|14:30-15:30||Round Table: Teaching Applied Semiotics: thinking, practice, experience. Coordinated by Luca Marchetti, France.|
|15:30-15:40||Thierry Mortier, Belgium. A semiotician’s three (from accidental sign to power.symbol)|
|15:40-15:55||Mattia Thibault, Italy. Voyage in the play-sphere. Considerations on play semiotics.|
|15:55-16:10||Chris Arning, UK. What semiotics contributes to understanding iconic triggers in the brain.|
|16:10-16:55||Coffee/Tea Break; Networking|
|16:55-17:25||David Oswald, Germany. Semiotic aspects of interface design for mobile and multi-touch interaction.|
|17:25-17:55||Clio Meurer and Luz Romero, Brazil. (Design+Semiotic) thinking: The Value of Semiotics in Innovation Processes.|
|17:55 – 18:45||Debate – Theme TBC|
|18:45 – 19:00||Wrap Up of Day 1|
SATURDAY JUNE 1ST, 2013
|10:00-11:00||Key speaker: Carlos Scolari, Universitat Pompeu Fabra, Spain. Transmedia storytelling.|
|11:00-11:20||Hamsini Shivakumar & Anila Shrivastava, India/Singapore. Open happiness?|
|11:20-11:45||Coffee/Tea Break; Networking|
|11:45-12:00||Stefania Gogna and Cristina Masetti, Italy.Towards an engineering Semiotics: combining semiotic models with statistical multivariate analysis.|
|12:00 – 12:15||Everardo Reyes, France. Semiotics, software and media visualization.|
|12:15 – 12:30||Mini break; Networking|
|12:30 – 12:45||Sam Barton, UK. The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics & cultural insight.|
|12:45-13:00||Eduardo Camilo, Portugal. Keynotes on the double nature of the advertising text.|
|14:30-14:40||Thierry Mortier, Belgium. The unabridged encyclopaedia of human knowledge to date.|
|14:40-14:55||Graeme Smith, UK. Semiotics as strategy.|
|14:55-15:10||Mini break; Networking|
|15:10-15:25||Dimitar Trendafilov, Bulgaria. Semiotic thinking for marketers.|
|15:25-15:40||Elsa Soro (Ofent), Spain. A methodological proposal to analyse identity construction in transmedia storytelling.|
|15:40-16:10||Mini Break; Networking|
|16:10 – 16:25||Ximena Tobi, Argentina. “The Mamushka effect”. Facebook fanpages as companies communication spaces.|
|16:25 – 16:40||Laura Rojas de Francisco & Carlos Sanandrés Martínez, Colombia/Spain. Eurovision Fans and Youtube followers: Language factor to find a clue for voters’ election.|
|16:40 – 17:25||Coffee/Tea Break; Networking|
|17:25 – 17:40||Jake Pearce, UK. Obtaining more value from semiotics (special video for Semiofest 2013).
|17:40 – 18:30||The final activity in teams|
|18:30 – 19:00||Book “raffle”. Capturing final thoughts; Impressions of Semiofest 2013; Feed-back|