Agenda 2013

Semiofest 2013, May 31st and June 1st, Barcelona, Spain.

Venue: Anaglifos Art Factory:
c/ Monec 17, 08003 Barcelona (Spain)

Do you want to join us? Book your seat!


FRIDAY, MAY 31ST, 2013

09:00-09:45 Registration; Networking
09:45-10:00 Opening video and Welcome Address by the Organizing Committee
10:00-11:00 Interactive Ice-Breaker
11:00-11:15 Mini Break; Networking
11:15-12:15 Keyspeakers: Malcolm Evans and Gemma Jones, Space Doctors, UK. Making Semiotics Useful.
12:15-12.30 Coffee/Tea Break; Networking.
12:30-12:45 Massimo Leone, Italy. The semiotics of buzz.
12:45-13:00 George Rossolatos, Germany. Interpreting advertisements with semiotic content analysis.
13:00-14:30 Lunch at La Dolça Herminia
14:30-15:30 Round Table: Teaching Applied Semiotics: thinking, practice, experience. Coordinated by Luca Marchetti, France.
15:30-15:40 Thierry Mortier, Belgium. A semiotician’s three (from accidental sign to power.symbol)
15:40-15:55 Mattia Thibault, Italy. Voyage in the play-sphere. Considerations on play semiotics.
15:55-16:10 Chris Arning, UK. What semiotics contributes to understanding iconic triggers in the brain.
16:10-16:55 Coffee/Tea Break; Networking
16:55-17:25 David Oswald, Germany. Semiotic aspects of interface design for mobile and multi-touch interaction.
17:25-17:55 Clio Meurer and Luz Romero, Brazil. (Design+Semiotic) thinking: The Value of Semiotics in Innovation Processes.
17:55 –  18:45 Debate – Theme TBC
18:45 – 19:00 Wrap Up of Day 1


09:00-09:30 Registration; Networking
09:30-10:00 Warm-up activity
10:00-11:00 Key speaker: Carlos Scolari, Universitat Pompeu Fabra, Spain. Transmedia storytelling.
11:00-11:20 Hamsini Shivakumar & Anila Shrivastava, India/Singapore. Open happiness?
11:20-11:45 Coffee/Tea Break; Networking
11:45-12:00 Stefania Gogna and Cristina Masetti, Italy.Towards an engineering Semiotics: combining semiotic models with statistical multivariate analysis.
12:00 – 12:15 Everardo Reyes, France. Semiotics, software and media visualization.
12:15 – 12:30                    Mini break; Networking
12:30 – 12:45 Sam Barton, UK. The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics & cultural insight.
12:45-13:00 Eduardo Camilo, Portugal. Keynotes on the double nature of the advertising text.
13:00-14:30 Lunch (self-catered)
14:30-14:40 Thierry Mortier, Belgium. The unabridged encyclopaedia of human knowledge to date.
14:40-14:55 Graeme Smith, UK. Semiotics as strategy. 
14:55-15:10 Mini break; Networking
15:10-15:25 Dimitar Trendafilov, Bulgaria. Semiotic thinking for marketers.
15:25-15:40 Elsa Soro (Ofent), Spain. A methodological proposal to analyse identity construction in transmedia storytelling.
15:40-16:10 Mini Break; Networking
16:10 – 16:25 Ximena Tobi, Argentina. “The Mamushka effect”. Facebook fanpages as companies communication spaces.
16:25 – 16:40 Laura Rojas de Francisco & Carlos Sanandrés Martínez, Colombia/Spain. Eurovision Fans and Youtube followers: Language factor to find a clue for voters’ election.
16:40 – 17:25 Coffee/Tea Break; Networking
17:25 – 17:40 Jake Pearce, UK. Obtaining more value from semiotics (special video for Semiofest 2013).
17:40 – 18:30 The final activity in teams
18:30 – 19:00 Book “raffle”. Capturing final thoughts; Impressions of Semiofest 2013; Feed-back