Semiofest 2013, May 31st and June 1st, Barcelona, Spain.
Venue: Anaglifos Art Factory:
c/ Monec 17, 08003 Barcelona (Spain)
Do you want to join us? Book your seat!
P R O G R A M M E
FRIDAY, MAY 31ST, 2013
| 09:00-09:45 | Registration; Networking |
| 09:45-10:00 | Opening video and Welcome Address by the Organizing Committee |
| 10:00-11:00 | Interactive Ice-Breaker |
| 11:00-11:15 | Mini Break; Networking |
| 11:15-12:15 | Keyspeakers: Malcolm Evans and Gemma Jones, Space Doctors, UK. Making Semiotics Useful. |
| 12:15-12.30 | Coffee/Tea Break; Networking. |
| 12:30-12:45 | Massimo Leone, Italy. The semiotics of buzz. |
| 12:45-13:00 | George Rossolatos, Germany. Interpreting advertisements with semiotic content analysis. |
| 13:00-14:30 | Lunch at La Dolça Herminia |
| 14:30-15:30 | Round Table: Teaching Applied Semiotics: thinking, practice, experience. Coordinated by Luca Marchetti, France. |
| 15:30-15:40 | Thierry Mortier, Belgium. A semiotician’s three (from accidental sign to power.symbol) |
| 15:40-15:55 | Mattia Thibault, Italy. Voyage in the play-sphere. Considerations on play semiotics. |
| 15:55-16:10 | Chris Arning, UK. What semiotics contributes to understanding iconic triggers in the brain. |
| 16:10-16:55 | Coffee/Tea Break; Networking |
| 16:55-17:25 | David Oswald, Germany. Semiotic aspects of interface design for mobile and multi-touch interaction. |
| 17:25-17:55 | Clio Meurer and Luz Romero, Brazil. (Design+Semiotic) thinking: The Value of Semiotics in Innovation Processes. |
| 17:55 – 18:45 | Debate – Theme TBC |
| 18:45 – 19:00 | Wrap Up of Day 1 |
SATURDAY JUNE 1ST, 2013
| 09:00-09:30 | Registration; Networking |
| 09:30-10:00 | Warm-up activity |
| 10:00-11:00 | Key speaker: Carlos Scolari, Universitat Pompeu Fabra, Spain. Transmedia storytelling. |
| 11:00-11:20 | Hamsini Shivakumar & Anila Shrivastava, India/Singapore. Open happiness? |
| 11:20-11:45 | Coffee/Tea Break; Networking |
| 11:45-12:00 | Stefania Gogna and Cristina Masetti, Italy.Towards an engineering Semiotics: combining semiotic models with statistical multivariate analysis. |
| 12:00 – 12:15 | Everardo Reyes, France. Semiotics, software and media visualization. |
| 12:15 – 12:30 | Mini break; Networking |
| 12:30 – 12:45 | Sam Barton, UK. The Epistemology of Powerpoint: Why the medium really matters for commercial semiotics & cultural insight. |
| 12:45-13:00 | Eduardo Camilo, Portugal. Keynotes on the double nature of the advertising text. |
| 13:00-14:30 | Lunch (self-catered) |
| 14:30-14:40 | Thierry Mortier, Belgium. The unabridged encyclopaedia of human knowledge to date. |
| 14:40-14:55 | Graeme Smith, UK. Semiotics as strategy. |
| 14:55-15:10 | Mini break; Networking |
| 15:10-15:25 | Dimitar Trendafilov, Bulgaria. Semiotic thinking for marketers. |
| 15:25-15:40 | Elsa Soro (Ofent), Spain. A methodological proposal to analyse identity construction in transmedia storytelling. |
| 15:40-16:10 | Mini Break; Networking |
| 16:10 – 16:25 | Ximena Tobi, Argentina. “The Mamushka effect”. Facebook fanpages as companies communication spaces. |
| 16:25 – 16:40 | Laura Rojas de Francisco & Carlos Sanandrés Martínez, Colombia/Spain. Eurovision Fans and Youtube followers: Language factor to find a clue for voters’ election. |
| 16:40 – 17:25 | Coffee/Tea Break; Networking |
| 17:25 – 17:40 | Jake Pearce, UK. Obtaining more value from semiotics (special video for Semiofest 2013). |
| 17:40 – 18:30 | The final activity in teams |
| 18:30 – 19:00 | Book “raffle”. Capturing final thoughts; Impressions of Semiofest 2013; Feed-back |