One of the main concerns of Semiofest is spreading the word about what we do with semiotics. So this year we are going to offer two workshops for people interested in Semiotics (students, teachers, professionals of different areas), focusing on Design and Semiotics. We are delighted to have Malex Salamanques (Space Doctors, UK) and Lucía Neva (Visual Signo, UK) coordinating them!
Here you have the proposal:
Design and semiotics: looking both ways
While some semioticians within commercial contexts certainly make claims to the adoption of design analysis, these are far removed from systematic methods to analyse visual grammars in combination with semiotic theories and analytical techniques related to the application of theory and knowledge intrinsic to graphic design. The main objective of this workshop is to demonstrate the value of an approach to understand products and communications that combines both semiotics and graphic design as a powerful method to minimise visual dilemmas in the commercial context. The workshop will incorporate a brief introduction to semiotics, examples and practical exercises of formal analysis that derive from traditions within graphic design itself in combination with semiotics approaches.
The grounds for this workshop is the experience that both authors have as graphic designers working in commercial semiotics in the UK, providing design and cultural analysis using this powerful approach to generate insight and translate it- sometimes almost simultaneously – in cues for production (creative execution) for local and global brands, in a wide range of categories.
Requirements: Digital camera or phone with a digital camera In alphabetical order: Lucia Neva. Visual Signo – London, UK Malex Salamanques. Space Doctors – Brighton, UK
En Semiofest, uno de nuestros principales intereses es explicar y difundir qué hacemos con la semiótica. Para ello, este año vamos a ofrecer dos talleres para personas interesadas en el tema (estudiantes, docentes, profesionales de distintas áreas), sobre Diseño y Semiótica. Estamos encantados de anunciar que tendremos a Malex Salamanques (Space Doctors, Reino Unido) y Lucía Neva (Visual Signo, Reino Unido) como coordinadoras.
Aquí tienen la propuesta:
Diseño y semiótica: Mirando los dos lados
En el contexto de la Semiotica comercial, algunos profesionales profesan la inclusión de análisis diseño en sus investigaciones. Sin embargo, es común encontrar que muchos desconocen metodologías sistemáticas propias del diseño gráfico para analizar gramáticas visuales y muchas veces se analiza el diseño de manera superficial y/o de manera independiente del análisis semiótico.
El objetivo principal de este taller es demostrar el valor de un enfoque que combina metodologías provenientes de la semiótica y el diseño gráfico para analizar diferentes tipos comunicaciones y productos, ayudando a reducir al mínimo los dilemas visuales que se pueden producir en un contexto comercial. El taller incorporará una breve introducción a la semiótica, ejemplos y ejercicios prácticos de análisis formal que se derivan de tradiciones propias del diseño gráfico, en combinación con enfoques semióticos y antropológicos.
Lucia y Malex son diseñadoras gráficas quienes trabajan en el contexto de semiótica comercial en el Reino Unido, ayudando a marcas locales y globales en distintas categorías a visualizar y traducir signos relevantes para la producción (ejecución creativa) e implementación de mensajes. Las dos son pioneras en la implementación de metodologías de diseño en el análisis semiótico.
Requisitos: Cámara digital o móvil con cámara digital.
En orden alfabético: Lucia Neva. Visual Signo – Londres, Reino Unido. Malex Salamanques. Space Doctors – Brighton, Reino Unido.
Taller EN CASTELLANO
Fecha: Jueves 30 de mayo de 2013
Horario: 14 a 17 horas
Coste: 25 euros (una vez que recibamos tus datos a través del formulario, te enviaremos los datos de pago).
We have launched Semiofest 2013 fan page, where we will keep you updated on what is happening with the organization, info on Barcelona and cool stuff related to Semiotics.
How to spread helpful semiotic and cultural insight. Best practice sharing and interaction with the world’s most effective client-focused marketing semiotics consultancy.
Transparent process, clarity, teamwork, effective engagement with client agendas and discourses. How to craft a commercial semiotics offer as part of the wider business world of consumer insight.
We are delighted to confirm that one of our key speakers will be Carlos Scolari, writer, researcher and lecturer at Pompeu Fabra University, in Barcelona.
He is going to talk about transmedia storytelling, a subject he has been researching and working with for many years. You can check his recently launched book about it here.
Here you have his proposal for Semiofest 2013:
Transmedia storytelling
By Carlos A. Scolari
Transmedia storytelling is one of the most interesting narrative experiences emerging from contemporary media ecology. Nowadays narratives are liquid: they flow from one media to another incorporating new characters and situations. In transmedia storytelling narratives, programs expand along the semiosphere.
But transmedia storytelling cannot be reduced to the official narrative world (that is, the canon): the users also participate in this expansion! The kingdom of the fandom is a borderless territory where everything is possible. My presentation will reflect on transmedia storytelling from a semiotic perspective and, at the same time, it will describe some of the challenges that these new liquid narratives present to the discipline.
The venue is close to Palau de la Música, a wonderful Opera house in an Art Noveau building, which you can visit during your days here!
Below, you can see some images and the map of the area. We’ll suggest some hotels and short rental apartments soon, with special prices for Semiofest participants.
