Training: Understanding and Applying Semiotics

Semiofest is proud to announce a semiotics training program (May 25th, 2014), which will introduce participants to semiotics research and interpretive methods from the four perspectives of consumer research, brand strategy, brand communication, and branded design. The trainer for the program is Dr. Anne-Flore Maman Larraufie, Ph.D. a leading practitioner and academic expert in the …