Shanghai Tian'ai Street

This year at Semiofest, besides the main program, we are bringing you fun extra activities on the 3rd day! With Shanghai Flaneur Walks, we are taking the semiotics discussion into the urban realm and use flânerie as a methodology to decode the city’s signs and symbols.


Theme: Urban Semiotics

Date: May 25, 2014 from 10:00 am to 1:00 pm

Number of People: 16 people /walk

Cost: 300 RMB/ 36 EURO per person


We propose 3 options for the walks.

Walk 1: READING SHANGHAI CULTURALLY: A Walk with Philosopher Dr. Shen Qilan

How can you read Chinese culture – contemporary and tradition – when strolling around in Shanghai? Where are the signs, symbols and cultural manifestations that make up the distinctive atmosphere and character of the city? And do we make the same associations when we look at the same signs?

Walk 2: READING THE CITY SKYLINE: A walk with architect Fanny Hoffmann-Loss

When looking at the top of Shanghai’s historic and new buildings, have you ever wondered what architects had in mind when designing the finishing touches of these structures? Are the top random products of their imaginations or do they actually have a significance?

Walk 3: READING SHANGHAI VISUALLY: A Walk with Photographer Jan Siefke

In only 150 years, Shanghai developed from a harbour city of half a million people to one of the world’s largest urban agglomerations of 23 million inhabitants today. Several waves of population influxes transformed the city, with the political and economic impetus of both local and international interests, starting with the rise of Shanghai as the “Paris of the East” in the 1920s.

For more details, please download the pdf below.

SHANGHAI FLANEUR Walks_Semiofest 2014

Two or three walks will happen in parallel depending on the number of people signing up. Sounds fun? Don’t hesitate to email us at to sign up for a walk!