Semiofest is proud to announce a semiotics training program (May 25th, 2014), which will introduce participants to semiotics research and interpretive methods from the four perspectives of consumer research, brand strategy, brand communication, and branded design. The trainer for the program is Dr. Anne-Flore Maman Larraufie, Ph.D. a leading practitioner and academic expert in the field of applied semiotics.
Who would benefit from the program?
The program is aimed at current brand and marketing managers, market researchers, designers, advertisers and planners who would like to gain an understanding of practical application of semiotics in the various applied contexts. The participants will also be provided with a reading list.
What will the program cover?
The program will introduce participants to the range of approaches and methods in the contexts of consumer research, brand strategy, brand communication, and branded design Each session will provide participants clear and tangible tools as well giving them a hands on opportunity to try the methods.
At the end of the program, participants will have a good grasp of the various semiotic approaches and methods in each of the contexts with a deeper understanding of one method. This will allow participants to gain a better understanding of when semiotics can be applied to solve business problems. It is expected that the program will enable participants to continue their engagement with semiotics through independent learning.
About the trainer
Dr. Anne-Flore Maman Larraufie, Ph.D. a leading practitioner and academic expert in the field of applied semiotics. Anne-Flore is a visiting faculty at ESSEC Business School (France) and at Ca’Foscari University (Italy). She also runs her own brand and semiotics consultancy — Semioconsult.
Date: May 25th, 2014
Venue: V Art Center, M50 Creative Industries Park, Shanghai, China
Fee: 1,600 RMB per person
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