What is Metanoia?
We live in a chaotic and shape-shifting world today. Artificial Intelligence and chatbots, a multi-polar world and rise of autocratic leaders are some of the forces changing societies in unpredictable ways. In business, disruptive business models such as UBER and Airbnb have scaled at break-neck speed. Digital technologies and media platforms allow information to circulate instantaneously. Alt-facts, post-truth, the bombardment of messaging through many digital platforms, have led to more content but arguably, less meaning.
‘Metanoia’ is the name for acts of resilience and adaptive learning in times of turbulence and opportunity. It is indeed adaptive evolution that brings a more ‘meaningful’ approach to dealing with changing situations than holding on to well-established ways that are in imminent danger of being rendered obsolete.
It can help brand and business owners, and organizations to reshape their cultures, their brands, communication and their people, to better grapple with change. We invite you to come and be a part of ‘change’, share your experiences of how you used research to identify and model change or have helped your clients identify or prepare to deal with cultural shifts using semiotics and semiotics related methodologies, or just gain a new perspective on what ‘change’ means.
About The Host
At dy, we understand symbols of shift in culture. We keep a keen eye on signifiers that help us stay in touch with the constantly evolving society and consumer. These are some of the reasons why dy stood out amidst all, and was eventually awarded the chance to host Semiofest 2018. So come over this year to see how dy gives Semiofest an Indian touch with a Mumbai flavour!
Alpana Parida
A graduate of IIM(A) ’85 and St. Stephen’s College, Economics; Alpana has 37 years of experience in building and growing brands across India and the US. Our toughest critic, she believes that organizations with prima donna personalities are never scaleable. “All our attitude is in our work and not necessarily in our personalities”.
Ashita Sarin
A design management graduate of The Parsons School of Design, NY; she is most passionate about "brand" and "brand-ing". She is a brand consultant with over eight years of experience and has worked with clients such as P&G, American Express, Taj, The Tata Group, Mahindra, HCC, India Bulls, The Park, Hike, Pepsico etc. She looks forward to be able to deliver value to the client consistently, which she sees both as a challenge and opportunity to participate in the "guts" of the consumer.
Jagpreet Singh Sandhu
A graduate from Central Saint Martins London, Jagpreet has over 16 years experience in the creative field. He started his career as a visualizer and has constantly challenged himself having worked as a Sound Designer, Script Writer, Conceptualizer, Illustrator and Performance Artist. Design Strategy has been the core of his engagement at dy, which focuses on effective translation of strategic thought into a comprehensive Brand Experience.
Tanvi Shah
A graduate of London Business School, Tanvi is a Brand Strategy Consultant at dy. She has worked in London & Mumbai on several Strategy & Design projects across industries for markets across the globe. She has a passion for decoding human psyche and culture to uncover insights that have the potential to disrupt and create a positive impact.
