Gabriela Pedranti holds a Bachelor of Arts degree in Communications from the University of Buenos Aires and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona). She also did a postgraduate course on Literary Criticism in the Print Media at IDEC/UPF. She has been trained in the art of translation and interpreting at International … Continued
Charles Leech is a partner at ABM Research, a global qualitative boutique that delights in the more muscular strata of consumer insights. Since his PhD in Applied Semiotics & Media Studies from QUT in 1999, he’s contributed to ABM’s triangulated research approach on projects from AB-InBev to Nestlé to Unilever on everything from light beer … Continued
Over a 30-year marketing career, spanning USA and India; Alpana has long believed that advertising no longer sells products – and strong brands are built in culture and she helms India’s largest brand Strategy & Brand Design firm that uses semiotics to both decode consumer and category and encode the solutions in design. Prior to … Continued