Gemma Jones & Malcolm Evans, Space Doctors, Semiofest Keynote Presentation
“Making Semiotics Useful”.
How to spread helpful semiotic and cultural insight. Best practice sharing and interaction with the world’s most effective client-focused marketing semiotics consultancy.
Transparent process, clarity, teamwork, effective engagement with client agendas and discourses. How to craft a commercial semiotics offer as part of the wider business world of consumer insight.