Curious about experiencing resemiotization in Mexico city? Let’s go then!

If you would like to participate in Semiofest 2020 as a presenter, please submit your data and abstract until the 31st of December


We recommend to read the following to make your work smooth and efficient.


The theme for Mexico City Semiofest in 2020 – RESEMIOTIZATION.



is a long and complex word that describes a natural and an artificial process.


concerns how signs are translated from and into different mediums and cultural spaces as a continuous social and cultural mechanism.


relates to how meanings shift from medium to medium, from practice to practice, from context to context and from one cultural space to the next.


Repositioning, Revamping, Relaunching

every product and service has a life cycle and brands need refreshing so as not to become obsolete so let us examine – how semiotics helps leverage the right meanings.

Code Borrowing, Subversion, Appropriation

companies and brands need to adapt ads, packs etc to changing environments in order to thrive.  This often requires refreshing a brand with fresh meanings out in culture.

Multi-Modality, Transmedia, Inter-Mediality

semioticians study not only visuals, but text, typography, moving image, sound, music and increasingly immersive digital worlds – how do these meanings change?

what kind of work/experience can be shared

We invite case studies, methodological innovations, opinion pieces, theoretical developments in understanding, embracing and embodying change.

As in any Semiofest, we welcome a broad range of contributions across any aspect of applied semiotics from commercial practices of design, advertising, branding and new media to the realms of resemiotization.

And one more thing

As Semiofest is mostly linked to applied semiotics we ask you to consider those three questions before starting your submission
  1. How would the audience gain in their practice of semiotics by listening to your talk?
  2. What would be the top 3 key takeaways from your talk for them?
  3. In what ways is your work that is being shared, an advancement of applied semiotic thinking?

Please, find full info and submit your abstract

You can expect us to resemiotize the same convivial Semiofest spirit you’ll expect! We’ve a packed schedule of networking, cultural tourism and a vibrant social program planned, so expect great food, festivities as well as learning.

May 27th-30th, 2020, Mexico D.F. Let’s come together in an atmosphere of fun to share, learn & create new meanings!

Whether you would like to participate as a presenter or event attendee, and you want to receive all of the latest news about Semiofest 2020 please